What are the responsibilities and job description for the Brand Specialist position at Taskforce?
Job Title: Brand Specialist
Salary: 110,000 Annually
Location: New York, NY
Function: Marketing
Description of Position
The Brand Specialist will manage and spearhead the marketing department in the management and execution of the marketing and promotional activities of the brands to support and increase the awareness, consideration and retail sales goals. Activities include Brand Management, Consumer & Content strategy, Partnerships, Trade, Product, Accessories, Training, Racing, Events, Fleet Management and Budget.
Responsibilities to include:
- Manage the Company’s long-term marketing and communication strategic goals.
- Identify new business opportunities to expand the actual business dimension.
- Produce and coordinate the implementation of Brand communication strategies in line with corporate guidelines.
- Responsible for budget management (allocation, expenditure, supplier negotiation)
- Source and execute PR activities.
- Organize/coordinate/attend press launches, marketing events, exhibitions, dealer events, and dealer conventions.
- Manage production of advertising, POP materials and all other marketing collateral, either in-house or with a relative agency.
- Create engagement strategies that can be implemented throughout the dealership network.
- Responsible for developing & executing operative marketing plans and promotional incentives to increase the channel sell-through.
- Create value-added commercial incentives/programs to maximize the potential of existing and potential markets.
- Manage the local company’s digital and social platforms.
- Analyze market trends and create the go-to market strategy for new products.
- Identify opportunities to engage new retail consumers to our product.
- New product sales introductions and dealer launches.
- Ensure continued engagement of our network and provide training to the dealers.
Qualifications
- Bachelor’s degree in marketing, communications or related field or equivalent is preferred; Masters Degree preferred.
- Minimum of 5-7 years of experience in marketing management role.
- Ability to work and perform under pressure.
- Technically savvy, and an attentive problem solver.
- Well organized, methodical and able to prioritize.
- Solid communication skills (oral and written) and effective interpersonal communication skills.
- Excellent Time Management and Organizational Skills.
- Must be Self-Motivated, Energetic, Proactive, Creative and a Problem Solver.
- Demonstrated ability to develop plans, establish priorities and organize activities to optimize the functionality of the accounting department.
- US work authorization required.
