What are the responsibilities and job description for the Chief Marketing Officer position at Tate Asia?

Chief Marketing Officer (CMO) / Director of Marketing

Our client is one of the fastest-growing digital entertainment companies in the world.

Responsibilities :

Based on the company's overseas product development goals, formulate comprehensive marketing strategies and plans, especially for the Southeast Asian market.
Lead the advertising delivery in Southeast Asia, including mainstream channels such as Facebook, X (Twitter), Instagram, etc., as well as OEM pre-installation and localized brand placement.
Explore and establish new advertising methods and channels to enhance the influence of products in the target market.
Establish and lead the marketing team, cultivate the professional capabilities of team members, and ensure the realization of market goals.
Monitor and analyze market data, evaluate the effectiveness of marketing activities, and optimize market strategies based on data.
Present successful marketing cases from the past 1-2 years, especially experience in the Southeast Asian market.
Work closely with products, operations, and other departments to ensure that market strategy and product direction are consistent.

Requirements :

Bachelor's degree or above, preferably in marketing, business administration, international trade, or other related majors.

More than 12 years of marketing / marketing-related experience, serving as the head of the marketing department of a gaming / entertainment / consumer company with rich experience in overseas product promotion.

Excellent communication and writing skills.

Must have advertising experience in the Southeast Asian market; those with experience in the Philippines will be given priority.

Familiar with mainstream advertising channels such as Facebook and X (Twitter), as well as other delivery methods such as OEM pre-installation and localized brand placement.

Ability to expand the market for overseas products and familiarity with the operating models and cultural differences in overseas markets.

Possess innovation.

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Chief Marketing Officer

What are the responsibilities and job description for the Chief Marketing Officer position at Tate Asia?

What is the career path for a Chief Marketing Officer?

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