What are the responsibilities and job description for the Assistant Product Marketing Specialist position at Tavo Pets?
Job Summary
We are seeking a highly skilled and motivated Product Marketing Assistant to join our marketing team. The ideal candidate will have a deep understanding of our products, competitive analysis, and the ability to translate product features into compelling consumer messaging.
The successful candidate will work closely with cross-functional teams to identify opportunities to improve product marketing across all channels and bring these initiatives to life. They will also be responsible for managing go-to-market schedules, ensuring marketing materials are delivered on time.
Key Responsibilities:
- Support end-to-end new product launches, acting as the key point of contact for product rollout activities.
- Collaborate with cross-functional teams to perfect feature lists and conduct competitive analyses to inform product marketing messaging.
- Manage go-to-market schedules, ensuring marketing materials are delivered on time.
- Develop into the go-to product expert for internal departments.
- Oversee and update marketing collateral for existing products (e.g., websites, videos, catalogs, and production artwork).
