What are the responsibilities and job description for the Market Intelligence and Strategy Manager position at Taylor Morrison?
Job Description Summary
As a Market Intelligence & Strategy Manager working for Taylor Morrison you will collect and analyze data from secondary sources, competitive shops, and internal sources to provide support on recommendations on existing communities and future land opportunities with reliable forecasts of price and pace. Provide the "voice of the consumer" with sound data research on consumer preferences / wants / needs that can be applied to Division decisions on community design, product development, home specifications and marketing communications.
Job Details
What You'll Do
- Evaluation and Recommendations on existing Community Positioning
- Monthly completion and assessment of resale data
- Regular field work including shopping competition (collect front line intelligence on market shifts, consumer preferences, specification levels). This can range from troubleshooting problematic communities, or collecting drivers of success to replicate
- Experience in selected primary research including focus groups & survey creation / administration
- Monthly completion and assessment of Competitive Market Assessment (CMA) for each community
- Monthly positioning reviews with Division President and Ops team
- Evaluation and recommendations on future Community Positioning
- Fieldwork- perform site and competitive evaluations
- CMA completion and communicate recommendations on price, product and promotion to the Division President and Ops team
- Community design, floor plans, specifications, that culminate in Pace and Price forecasts
- Resale analysis completion and discussion with Division President and Ops team
- Portfolio Investment Committee (PIC) submittal reports. Finding data, pulling together the business case of what the benefits are purchasing this property and who are the customers
- Consumer Group wants / needs identified through Focus Groups Conduct focus groups, surveys or other research (as needed) to ensure proper product / price positioning prior to opening. Bring the voice of the consumer to product design and development. programming guide and actively participate in charrette process
- Assist with new product development - provide consumer feedback
- Strategic Plan Development and Evaluations
- Coordinate with Division President and Ops team on both short and long term strategic initiatives
- Gather, analyze, and communicate both macro and micro-level market
- Assess market opportunities for growth strategy (somehow comb the key components of Macro Market data and communicate implications
- Assess Consumer Group sizes and changes, submarkets and competitive supply and identify opportunities (Opportunity Matrix)
- Communicate key findings as appropriate with local division management teams
- Assist Division Presidents with the Final Strategic Plan Presentation
- Provide support for the completion of the Corporate Workbook
- Perform other duties as assigned
Sound Like You?
You might be just who we're looking for if you have...
FLSA Status : Exempt
Range-$83,180-$120,615
Bonus Eligible
Will have responsibilities such as :
Essential Functions :
Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
Physical Demands :
Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.
Taylor Morrison is an equal opportunity employer. Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion or veteran status.
Benefits of Working With Taylor Morrison
We are looking for dedicated professionals that share our values of putting the customer - and their needs - first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include :
Salary : $83,180 - $120,615
