What are the responsibilities and job description for the Taylor Morrison is hiring: Paid Media Specialist in Scottsdale position at Taylor Morrison?
Paid Media Analyst
Job Description Summary
We are seeking a Paid Search Analyst to play a crucial role in our search and social programs, while also leading strategy and execution across various home-listing channels such as Zillow, Realtor, and NewHomeSource.
Our ideal candidate is an expert in digital marketing and brings valuable experience from either the brand side or an agency setting. We seek an individual who is not only industrious but also a collaborative team player, driven by a genuine passion for marketing. The perfect fit will possess organizational prowess, analytical acumen, and a knack for decisive decision-making. This candidate should be a proactive problem solver who is well-versed in multi-touch attribution, and enthusiastic about embracing innovative testing and measurement methodologies.
If you’re eager to help us build and position our incredible brand across digital media—then we want to speak with you!
Job Details
What You'll Do
- Conduct end-to-end campaign setup, management, and optimization across paid media channels, with a focus on Search and Social
- Serve as the go-to contact with our home-listing partners; work in tandem with those partners to assess performance and explore the viability of additional ad products / channels
- Develop and implement strategic mapping and media planning initiatives spanning various channels and divisions
- Conduct continuous keyword and audience research to inform and refine targeting strategies
- Establish and standardize UTM parameters for accurate tracking
- Build comprehensive reports and conduct ongoing performance analyses to drive data-driven insights
- Help establish an attribution model that considers multiple customer touchpoints
- Perform data analysis across web and CRM platforms to extract meaningful insights
- Develop a comprehensive "playbook" outlining the media strategy for the brand
- Monitor trends and actively engage in industry research, identifying testing opportunities
- Collaborate with external partners and agencies to support holistic marketing efforts
- Coordinate with internal teams (divisions, communications, creative, IT) to ensure tactical alignment
- Lead training sessions to facilitate knowledge transfer within expanding teams
Sound Like You?
You might be just who we’re looking for if you have…
FLSA Status : Exempt
Will have responsibilities such as :
Essential Functions :
Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
Physical Demands :
Benefits of Working With Taylor Morrison
We are looking for dedicated professionals that share our values of putting the customer - and their needs - first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include :
Competitive CompensationHealth Care - Medical / Dental / Vision / Prescription Drug Coverage401(k) with Company Matching ContributionsFlexible Spending AccountsDisability ProgramsEmployee & Dependent Life InsuranceVacation & Company HolidaysTuition ReimbursementEmployee Home Purchase Rebate ProgramHome Mortgage ProgramEmployee Assistance Program (EAP)
