What are the responsibilities and job description for the Digital Media & Marketing Director position at TBG | The Bachrach Group?
About REX Financial :
REX Financial is an innovative ETP provider specializing in alternative-strategy ETFs and ETNs, with over $6 billion in assets under management. REX is renowned for creating MicroSectorsTM and co-creating the T-REX product lines of leveraged and inverse tools for traders and recently launched a series of option-based income strategies.
The following information provides an overview of the skills, qualities, and qualifications needed for this role.Position Overview :
We are seeking a
Marketing Specialist
with 2-3 years of experience in financial services marketing. This role will focus on managing our ETP brands, supporting product launches, managing a marketing calendar, and overseeing campaign reporting. The ideal candidate will help drive growth by coordinating multi-channel campaigns and ensuring seamless execution across teams.Key Responsibilities : Brand Management :
Oversee marketing efforts for REX’s suite of ETP brands, ensuring consistent messaging and brand visibility.Product Launches :
Coordinate marketing initiatives for new ETF product launches, managing timelines and deliverables across teams.Campaign Reporting :
Track, analyze, and report on campaign performance, providing insights to optimize future efforts.Relationship Management :
Work closely with 3rd party vendors for marketing efforts.Cross-Functional Collaboration :
Work closely with sales, product, and external partners to ensure alignment with business goals.Preferred Qualifications : 2-3 years of experience in financial services marketing, with a focus on ETFs or investment products.Proven experience managing and marketing campaigns.Strong analytical and project management skills.Familiarity with
CRM systems (Hubspot)
and digital marketing platforms.Excellent communication and ability to collaborate across teams.If you’re driven by results, thrive in fast-paced environments, and have a passion for financial services marketing, we encourage you to apply!
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