What are the responsibilities and job description for the Chief Marketing Officer position at Tbwa Chiat/Day Inc?
Charlotte, North Carolina, United States
CPI Security, in Charlotte, NC, is seeking an experienced Chief Marketing Officer. CPI Security is a market leading provider of residential and commercial security, home automation, access control, video monitoring and fire systems and services. CPI has been in business for over 30 years and serves over 225,000 customers across a large area of the Southeastern US. The company seeks an experienced leader who can expand and drive growth. This is a senior level executive role responsible for developing, implementing and overseeing the company’s marketing strategy to drive brand awareness, customer engagement, and business growth. The ideal candidate is a result driven individual who possesses a strong combination of creative vision, data-driven decision-making, and leadership skills to steer the in-house marketing team and company towards achieving both short-term and long-term objectives. This position will be located in our Charlotte, NC headquarters.
What The Ideal Chief Marketing Officer Will Do :
- Lead and mentor the in-house agency and foster a collaborative, high-performing culture
- Lead the development and execution of comprehensive marketing strategies that align with the company’s growth goals
- Develop a value-accretive strategy for customer acquisition and retention that balances investing in mature, high-performance channels while also exploring and investing in new and emerging channels to reach target audiences
- Facilitate an integrated approach to brand messaging and customer experience. Must identify and track key metrics to gauge and improve brand health, positioning and awareness
- Guide content strategy, storytelling and creative initiatives to ensure alignment with the brand voice
- Use data and market insights to guide strategic decisions, track KPIs and measure the impact of marketing initiatives
- Develop and expand a comprehensive eCommerce strategy
- Manage all financial aspects of marketing organization
- Drive brand marketing including print, digital, television, and podcast, amongst others
- Be a leader in public, media and community relations
Who The Ideal Chief Marketing Officer is :
The Chief Marketing Officer will have the following :
What’s in it for you?
An exceptional opportunity to be a key member of CPI Security’s Executive Team and to work with a growing team with an amazing brand! You’ll have a unique opportunity to define the brand, grow market share and partner with operations to deliver the best products and services within the industry. You will also receive a competitive salary and bonus, Long Term Incentive program, amazing benefits, 401k and to be part of one of nation’s most admired companies.
Apply for this job
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Are you 18 years of age or older?
Were you referred to CPI Security by a current or past CPI Security employee?
Are you able to provide proof that you are eligible to legally work in the United States?
Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?
This position is located in Charlotte, North Carolina and requires the candidate to work from our corporate headquarters. Are you currently in the Charlotte area and / or comfortable relocating to the area to be considered for the role?
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