Copywriter

Whatnot

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re building the future of ecommerce, bringing together community, shopping, and entertainment. We are committed to our values, and as a remote co-located team, we operate out of hubs within the US, UK, Ireland, Poland, and Germany today.

We’re innovating in the fast-paced world of live auctions from fashion, beauty, electronics to collectibles like trading cards, comic books, and even live plants. Whatnot has something for everyone.

And, we’re growing. Whatnot has been one of the fastest growing marketplaces and we’re hiring forward-thinking problem solvers across all functional areas.

We are looking for a Lead Copywriter to join the creative team at Whatnot! Our small but mighty team is responsible for building the Whatnot brand and crafting best-in-class creative across physical and digital experiences. As a core member of the team, you will play a key role in shaping and executing our brand voice across all marketing funnels and channels. You’ll be responsible for leading high-impact campaigns, driving creative excellence, and collaborating across brand and performance marketing efforts to engage our audience and elevate Whatnot’s position within the cultural landscape.

Responsibilities

• Lead the development of impactful copy, creative campaigns, and activations across brand and performance marketing, ensuring consistency with our brand voice and creative vision.
• Partner with cross-functional teams to craft cohesive narratives that connect with our audiences and resonate culturally.
• Oversee end-to-end creative processes, from initial brainstorms to final delivery, maintaining high standards for quality and relevance.
• Stay informed on industry shifts, category and competitive trends, and audience preferences to keep our messaging fresh, engaging, and culturally relevant.
• Use data and performance insights to refine copy and optimize messaging.
• Provide mentorship and guidance to junior writers, freelancers, and agency partners, fostering a collaborative environment of creative excellence.

Team members in this role are required to be within commuting distance of our New York, San Francisco, or Los Angeles hubs.

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

Qualifications

Preferred Qualifications

155,000 / year to $200,000 / year benefits equity.

The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills and expertise. This range is only inclusive of base salary, not benefits or equity.

Benefits

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

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Salary : $200,000