What are the responsibilities and job description for the Digital Design Director position at Tbwa Chiat/Day Inc?
Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life : their wedding.
Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over a million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.
THE OPPORTUNITY : Digital Design Director
REPORTS TO : Creative Director
Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports hybrid work for eligible roles. This role requires traveling to our DTLA office once a month. This role is not eligible for visa sponsorship. #LI-Hybrid
Birdy Grey is looking for a dynamic, forward-thinking Digital Design Director to lead and design alongside our team, elevating our brand visuals across the board. From paid ads and brand marketing to web assets and packaging, you'll ensure that every visual is sharp, fresh, and aligned with our brand. You'll work alongside our cross-functional teams, developing engaging designs while inspiring and mentoring the design team.
SCOPE OF RESPONSIBILITIES :
- Lead and execute design initiatives across digital, print, and packaging, ensuring brand consistency and visual excellence, while also actively designing alongside the team to bring ideas to life and lead by example.
- Mentor and manage a team of designers, providing visual direction, feedback, and support to foster growth, innovation, and a culture of excellence and continuous learning.
- Act as the final approver for all digital design projects, ensuring that deliverables align with our brand vision and high-quality standards.
- Collaborate with the ad team to create high-performing ad creatives, leveraging data-driven insights to iterate on concepts and optimize campaigns.
- Think strategically about how different assets work together and how to leverage them effectively across various platforms.
- Collaborate with the Creative Director to conceptualize assets for campaigns, email marketing, paid media, website, and social channels.
- Maintain an organized design workflow to ensure timely, within-scope project completion.
- Develop and maintain scalable design systems and templates to streamline workflows and enhance efficiency.
- Oversee high-volume creative output while collaborating cross-functionally to meet deadlines and scale efficiently.
- Lead the evolution of the brand, driving innovation while maintaining a cohesive visual identity.
- Integrate data and performance metrics into the creative process to continuously refine and optimize designs.
- Manage external vendors and resources as needed to ensure quality, timely production of design materials.
EXPERIENCE / REQUIREMENTS :
NICE TO HAVES :
100,000 - $135,000 USD
WHY BIRDY GREY : BENEFITS & PERKS (for eligible Full-Time Employees)
Highlights :
Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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Salary : $100,000 - $135,000
