What are the responsibilities and job description for the Director, Digital Product Management position at Tbwa Chiat/Day Inc?
Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. We combine stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion—running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible.
Director, Digital Product Management
Reformation is looking for a Director of Digital Product Management who will focus on the ecommerce site experience in order to drive conversion through innovative and cutting edge experiences. This position reports to the VP of Digital Product & Ecommerce within the Growth team and has two direct reports. The role is highly cross-functional, and will partner closely with stakeholders across Ref to bring the brand to life in Reformation's digital landscape.
What You’ll Do :
- Oversee the delivery of the ecommerce digital product roadmap in order to drive conversion and support cross functional stakeholders in meeting their goals
- Prioritize / stack rank the backlog across multiple business and stakeholder needs
- Work with direct reports to deliver a set of features for each sprint and ensure we’re meeting quarterly milestones
- Guide the team in defining MVP for each feature / enhancement
- Individually own features including defining business requirements, writing tickets, and conducting UAT
- Collaborate closely with Digital Product Designer to ensure UX meets business needs and delivers a best in class customer experience
- Define a measurement plan and measure the impact of feature enhancements
- Collaborate with the Data team, Tech, and third party partners to ensure all features have proper tracking
- Build and execute weekly checkout analysis to better understand areas of opportunities and the overall impact on performance
- Leverage quantitative, qualitative, A / B testing, and competitive data to identify new features and enhancements that drive conversion, AOV, and deliver on Ref’s brand / mission
- Collaborate closely with Tech to ensure we have a healthy backlog of page speed enhancements
- Report on impact of page speed improvements in terms of both page speed metrics and impact to bounce rates
- Ensure SEO technical health is strong by running crawls, creating tickets, and prioritizing them in releases
- Ensure new features are seamlessly adopted by cross functional partners, such as Creative and Ecommerce Strategy & Operations
- Manage two product managers with an ongoing focus on career and skills development
- Consistent and clear feedback / communication on performance and opportunities
What You’ll Need :
Who You Are :
The Reformation is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status
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