Director, Product Marketing - New Audiences

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

Figma is looking for a leader to join our Product Marketing team. You’ll be overseeing various product areas and go-to-market strategy for new audiences we want to reach. This is an amazing opportunity to help build out the marketing foundation at Figma, work on a quickly innovating product, and be a part of a passionate user community.

This is a full-time role that can be held from one of our US hubs or remotely in the continental United States.

What you’ll do :

• Lead go-to-market strategy, planning, and execution for new products and audiences
• Be a strategic partner to the Product team and contribute to the future of Figma with your expertise in our market, competitors, and customers
• Craft differentiated messaging and positioning informed by user research and insights
• Roll up your sleeves and help lead new product launches and campaigns when needed
• Enable our customer-facing teams to help improve sales efficiency through impactful enablement programs
• Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and / or product adoption
• Build and coach a small team of product marketers; lead with a passion for learning and development
• Help us build PMM team culture and processes—be it better ways to measure success, communicate as a team, share learnings, plan cross-functionally, and more

We’d love to hear from you if you have :

While it’s not required, it’s an added plus if you have :

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Annual Base Salary Range (SF / NY Hub) :

250,000 - $338,000 USD

At Figma, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product, and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity / expression, veteran status, or any other characteristic protected by law.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com.

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Salary : $250,000 - $338,000