What are the responsibilities and job description for the Growth Marketing Specialist - Paid Acquisition position at Tbwa Chiat/Day Inc?
Growth Marketing Specialist - Paid Acquisition
Scale is at the frontier of the AI industry improving the world’s leading Generative AI and Large Language Models.
We are building the Generative AI Data Engine to push the boundaries of model development. We do this via human-powered datasets, world-class Reinforcement Learning with Human Feedback (RLHF), model evaluation and more. We build products for AI research teams training models and the world’s largest marketplace of human intelligence.
We're a fast-growing company with a global presence, and we're looking for a talented and experienced Growth Marketing Specialist to optimize our paid acquisition efforts and source contributors worldwide.
About the Role
As a Growth Marketing Specialist focused on paid acquisition, you will play a critical role in driving the growth of our global contributor base. You'll be a key member of the growth marketing team, responsible for managing and optimizing campaigns across Meta, LinkedIn, Google Ads, and other relevant platforms. You will have a deep understanding of these platforms, with a proven track record of developing and executing successful campaigns. You will also be adept at managing account and partner relationships with these platforms to maximize our performance and access to resources.
Responsibilities
- Campaign Management : Plan, develop, and execute paid advertising campaigns across Meta, LinkedIn, Google Ads, and other platforms to acquire contributors worldwide.
- Platform Expertise : Possess in-depth knowledge of LinkedIn, Google, and Meta Ads platforms, including campaign setup, targeting, bidding strategies, ad formats, and reporting.
- Performance Optimization : Continuously analyze campaign performance, identify areas for improvement, and implement A / B testing strategies to optimize key metrics (e.g., conversion rates, cost per acquisition).
- Budget Management : Effectively manage allocated budgets across different platforms and campaigns, ensuring optimal return on investment.
- Account Management : Build and maintain strong relationships with platform representatives and partners, staying informed about new features, best practices, and opportunities.
- Creative Collaboration : Work closely with the creative team to develop high-performing ad creatives that resonate with target audiences.
- Reporting and Analysis : Track and analyze key performance indicators, providing regular reports and insights to the growth marketing team and leadership.
- Stay Informed : Keep up-to-date on the latest trends, technologies, and best practices in paid acquisition and growth marketing.
Qualifications
Bonus Points
Compensation and Benefits
Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position, determined by work location and additional factors, including job-related skills, experience, interview performance, and relevant education or training. Scale employees in eligible roles are also granted equity-based compensation, subject to Board of Director approval. You’ll also receive benefits including, but not limited to : comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO.
The base salary range for this full-time position in the location of San Francisco is : $120,000 - $180,000.
About Us :
At Scale, we believe that the transition from traditional software to AI is one of the most important shifts of our time. Our mission is to make that happen faster across every industry, and our team is transforming how organizations build and deploy AI. Our products power the world's most advanced LLMs, generative models, and computer vision models.
We believe that everyone should be able to bring their whole selves to work, which is why we are proud to be an inclusive and equal opportunity workplace.
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Salary : $120,000 - $180,000
