What are the responsibilities and job description for the MBA Intern position at Tbwa Chiat/Day Inc?
Verkada is a leader in cloud-based B2B physical security.
The company offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Job Description
Overview:
As a member of the Product Marketing team, you will have an integral role in both crafting and executing go-to-market strategy across Verkada's marketing and sales efforts.
You will join the Product Marketing team as a high-impact contributor, and will gain exposure to a wide variety of the initiatives, products, and customer insights that drive Verkada's marketing and sales motion.
Responsibilities:
- Develop product and program positioning and competitively differentiated messaging based on user research, market insights, and product knowledge.
- Gather customer feedback and dig into industry trends, customer use cases, and technology challenges to understand customer needs and challenges.
- Work closely with Brand, Creative and Demand Generation teams to increase market presence and drive pipeline through key outbound activities (digital and live events, web and doc content, sales assets, emails, etc).
- Partner with Channel and Sales Enablement teams to effectively position products and programs to help drive market awareness and target outcomes.
- Bring new collateral to market by taking the lead on product and program launches - planning, creating/managing deliverables and timelines in order to maximize impact.
- Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results.
Requirements:
- Currently enrolled in a full-time MBA program graduating in 2026.
- Ability to work at Verkada HQ in San Mateo, CA for Summer 2025.
- Strong ability to write for various audiences, including technical content.
- Experience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing.
- Willingness to roll up your sleeves and dig into data and technical details.
- High-impact self-starter: you take initiative to move projects forward and can operate well with little guidance.
- Raw smarts: we are looking for people who can look at complex problems and solve them start to finish.
- Communication and stakeholder management: you'll need to be able to connect with sales reps and hardware engineers alike to figure out how we build the right processes and workflows to drive efficiency while also giving us the data to measure how we're doing.