Media Planner, Paid Search and Social

You will lead the creation, execution, and optimization of paid search and paid social campaigns for a client’s large recruitment effort. Acting as the strategic SEM and paid social support, you’ll oversee budget and bid management, as well as ongoing performance optimization. You will collaborate across channels and departments and deliver data-driven insights and actionable performance reporting to clients. You’ll define and communicate SEM and paid social goals, ensure client satisfaction, and educate internal and external teams on the evolving SEM and social landscape and emerging opportunities.

Find out if this opportunity is a good fit by reading all of the information that follows below.

You Will

• Ensure effective campaign performance with hands on keys.
• Drive the ongoing development, implementation, and optimization of SEM and paid social for a US brand with $30MM budgets
• Work as part of a larger Media team, aligning your campaigns with your colleagues’ strategies to reduce costs & improve performance by sharing learnings
• Translate business goals to SEM and paid social platform activation strategies / tactics
• Own the hands-on execution and management of day-to-day performance for multiple campaigns, including budget pacing, campaign setup, account structure, targeting strategy, bid strategy, platforms, data usage, performance optimizations, testing strategy, troubleshooting, and downstream client funnel optimization
• Clearly communicate paid search and paid social best practices and strategies, both internally and externally
• Create and share search POVs
• Develop consistent account processes and procedures
• Craft compelling ad copy and guide CRO strategies to drive high-quality traffic and conversions
• Deliver actionable insights to clients through insightful, visually compelling reports (including analysis and strategic recommendations)
• Identify market and consumer trends, telling a story with search data
• Run iterative testing strategies to drive incremental performance lifts
• Map out search and social tactics and strategies on a daily, weekly, monthly, quarterly, and annual basis
• Conduct regular SEM and social media audits and competitive analyses to identify net-new opportunities and recommendations to clients
• Provide data-driven insights and recommendations to refine our strategy and improve campaign performance
• Stay on top of the latest trends in the SEM and social landscape, keeping clients educated and adapting our search strategies as needed in response

You Have

What We Offer

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to :

Strengthen opportunity for continuous learning

Improve collaboration and team relationships.

Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

75,000 - $90,000 USD

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out toaccommodations@criticalmass.com .

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

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Salary : $75,000 - $90,000