Senior Designer

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Team : Portfolio Strategy & Franchise Management – PlayStation Studios

Location : Open to Remote

Role Overview

As a Senior Designer – Franchise , you will shape the visual and creative execution of PlayStation Studios’ franchise development and expansion efforts. This includes establishing and maintaining the visual frameworks for IP and franchise bibles and guidelines, creative pitch materials, and internal design collateral. By collaborating closely with game studios, marketing, product management, and external partners, you will ensure that each franchise extension remains authentic, cohesive, and strategically aligned with PlayStation’s iconic IP.

Key Responsibilities

Design & Creative Direction

• Develop and maintain IP bibles : Create and update comprehensive IP and brand resources that establish visual standards and ensure consistency across games, merchandise, and media. Partner with franchise development teams to craft style guides and creative direction documents that accurately reflect the brand’s essence, enabling partners to produce products and experiences that resonate with target audiences.
• Design compelling pitch materials and collateral : Produce high-quality presentations, internal documents, and visual aids to communicate creative strategies, brand positioning, and future roadmaps effectively.

Brand Integrity & IP Stewardship

Cross-Functional Collaboration

Innovation & Internal Support

Qualifications

This role provides a unique opportunity to influence and elevate the creative direction of PlayStation Studios’ most iconic franchises. If you are a visionary designer with a passion for gaming, entertainment, and building compelling brand narratives, we encourage you to apply.

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package.

This is a flexible role that can be remote, with varying pay ranges based on geographic location. For example, if you are based out of Seattle, the estimated base pay range for this role is listed below.

145,000 - $217,600 USD

Equal Opportunity Statement :

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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Salary : $145,000 - $217,600