Senior Product Marketer

Rithum is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

As a Senior Product Marketer, you serve as the voice of the buyer for Rithum’s Brands and Retailer Marketing Solutions. You drive the work responsible for developing effective positioning, messaging, differentiation and related content, impactful marketing and sales content, and market intelligence, and drive insight-based enablement across internal teams. The Senior product marketer will own, develop and execute major product launches, working closely with sales, revenue management, product, marketing and client success to drive business growth, positive client outcomes, and achieve financial goals. This position requires someone who is able to work standard business hours (8am - 5pm) Central or East Coast Time.

Responsibilities

• Define positioning, go-to-market messaging and launch plans for Rithum's Brands or Retailer platform that unlocks meaningful value for our retailers and contributes to key growth goals.
• Develop differentiation that displays Rithum’s leadership position versus buyers’ other purchase options; develop plans for distributing these assets internally and externally. This includes conducting win and loss interviews.
• Perform detailed market opportunity analysis, including market research, segmentation, key trends and changes, buyer personas and competitive analysis.
• Drive product launches by co-developing launch plans and managing the cross-functional implementation of the plans.
• Create relevant, impactful, and timely marketing collateral including sales presentations and pitch decks, sales tools, product data sheets, web content, webinars, blogs, product differentiation, social media and more. Some of these assets you will be expected to develop on your own while other assets you will co-develop with other teams.
• Develop and maintain internal sales tools that clearly communicate competitive differentiators, objection handling and positioning strategies.
• Contribute to growth marketing efforts by delivering product content and participating in activities for the marketing programs that drive demand for Rithum’s products.
• Understand the market, the competition and how Rithum wins, and play a leading role in sharing this knowledge with other team members including conducting regular enablement sessions.

Qualifications

Minimum Qualifications

Preferred Qualifications

Travel Required

Up to 10%

What it’s like to work at Rithum

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

Rithum is an equal opportunity employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.

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Salary : $50