What are the responsibilities and job description for the Senior Product Marketing Manager position at Tbwa Chiat / Day Inc?
You are passionate about the intersection of humans, technology, content, and media. You think about the human experience from the first touch to the last, and are delighted by helping people shift their mindsets to achieve their health and well-being goals.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.Our in-house Media Labs team produces multimedia content that makes a tangible impact on our members' health, well-being, and cardiometabolic health. We create content of all sizes — from engaging emails for well-being programs to developing comprehensive 16-week health interventions.As Sr. Editor, you will excel at creating content that resonates, motivates, and engages. You are a master at storytelling, tapping into motivation, providing evidence-based recommendations, and formulating actionable steps to put learning into action.You will combine the innovativeness of a writer with the practical focus of a project manager. You will be able to suggest strategies for content and ideas for stories and see them through to publication.What You’d DoIdeate, draft, outline, and write health and well-being interventions delivered via articles, mini-challenges, scriptwriting, and complete 16-week behavior change courses.Write engaging short-form content, including email, in-product messaging, SMS, and web.Translate complex topics into easy-to-understand, actionable content that creates opportunities for reflection and ignites behavior change.Create a hierarchy of information and flow to everything you write.Source quality, impactful information from subject-matter-experts and evidence-based organizations and institutions.Edit and proofreading support for organizational writing (in product, internal, and external communication).Content development and strategyAlign and deliver content that supports team purpose, organizational values and priorities, and client needs.Mentorship and guidance for internal contributors, fostering desired tone, depth, and outcomes.Balance timeliness with the need to be evergreen. Speak to the needs and motivations of the present in a way that can be applied and valuable in the future.Build for health and well-being outcomes, developing content that makes a tangible impact.Pull, pivot, and analyze data on programs you create. Use data to inform ongoing team strategy.LeadershipEnjoy brainstorming and putting ideas into action.Support company-wide initiatives including collaborating with client experience, product, and other teams.Comfortable facilitating meetings with stakeholders to gather feedback and apply it to make improvements.Ability to strategically lead team objectives and initiatives and manage projects end-to-end.What You’ll Bring5 years of writing experience, preferably in a health and well-being space.Bachelor's degree in Behavioral Science, or a Professional Certified Coach.Proficient in Microsoft Suite, Airtable, Miro, and other internal company platforms.A strong leader who motivates a team to achieve goals while creating an environment of communication, feedback, flexibility, and belonging.Ability to communicate priorities, barriers, and next steps on projects.Track and deliver multiple concurrent projects and initiatives with ease.High attention to detail, organized, producing high-quality content with maximum impact.Resourceful problem solver who finds ways to move forward, regardless of resources or roadblocks.CompensationThe target salary range for this position is $65,000-85,000, with annual bonus potential and profit-sharing opportunities. Individual pay is determined by several factors including experience, location, and other business factors.Health, Wellness, Time-off, and Financial BenefitsAduro offers a comprehensive suite of benefits including medical, dental, vision, short- and long-term disability, 401k plans with company match, life insurance, student loan repayment support, and discounted pet insurance. We also believe that work / life balance is important and have a flexible vacation policy for full-time team members.CommunityWe are a distributed team of avid Zoom and Teams collaborators. Our community fosters collaboration, so be ready to converse and let ideas percolate. Aduro believes diversity is a necessary element to our success as a business. We are committed to building a community that represents and celebrates a variety of backgrounds, perspectives, and skills.Aduro, LLC. pledges to ensure mutual respect and maintain that no job applicant or employee receives less favorable treatment on the grounds of gender, race, marital status, disability, age, gender orientation, or religion. Aduro, LLC values diversity in our team and is committed to promoting equality in all aspects of employment : Aduro, LLC. is an EEO employer.
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Salary : $65,000 - $85,000