What are the responsibilities and job description for the Sr. Manager, Digital Marketing position at Tbwa Chiat/Day Inc?
fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich dairy products to nourish consumers.
With nearly $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes : fairlife ultra-filtered milk ; Core Power High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife nutrition plan , a nutrition shake to support the journey to better health.
A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry-leading innovation.
To learn more about fairlife and its complete line of products, please visit fairlife.com.
Job Purpose
The Sr. Manager, Digital Marketing will be responsible for strategic leadership of audience-led marketing in digital commerce. This entrepreneurial leader will partner internally and externally to develop strategies and execute plans that drive sales by recruiting consumers and building loyalty.
Key Responsibilities
Key responsibilities include overseeing the digital commerce investment plans in partnership with our marketing team and garnering insights from consumer data to continually refine our digital marketing strategies. You will work across fairlife and Coca-Cola teams to recruit new households and build loyalty using the full digital ecosystem. A successful candidate combines performance marketing expertise, eCommerce experience and an interest in beverage / CPG industry along with a passion for meeting the changing needs of consumers and delivering value to our customers / partners.
Responsibilities :
Amazon Marketing Strategy and Activations
- Lead best-in-class Amazon marketing strategies for the entire fairlife portfolio across the Amazon ecosystem, from planning to execution, leveraging analytics and platform capabilities to drive consumer recruitment, subscriptions, and brand growth.
- Provide thought leadership in building a scalable test-and-learn roadmap (e.g., Amazon Marketing Cloud) to deliver long-term growth on Amazon, aligning with business priorities and goals.
- Foster relationships and partnerships with the Coca-Cola North America teams to enhance measurements, share case studies, and portfolio partnerships.
Thought Leadership in Digital Marketing
Website Commerce Connections Strategy
Consumer Insights and First Party Data Strategy
Innovation and Industry Expertise
Key Relationships and Partnerships :
fairlife marketing (brand, shopper, connections), commercial, Coca-Cola North America, and media agency.
Skills / Qualifications Required :
Reports To :
Sr Director of Digital
Exempt / Nonexempt : Exempt
fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.
In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email careers@fairlife.com.
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Salary : $3
