What are the responsibilities and job description for the Tbwa Chiat/Day Inc is hiring: SEO and Content Specialist in Chicago position at Tbwa Chiat/Day Inc?
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
Later is founded on two success stories that began in 2014 : Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision : to enable the world to make a living with their creativity.
We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X / Twitter, LinkedIn, YouTube, and Pinterest.
We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
About this position :
SEO is one of Later’s largest acquisition channels. We are a powerful resource for marketers searching for a solution to their social and influencer headaches, while also capturing high-intent search traffic as potential Later users or clients. The SEO and Content Specialist role is critical in establishing Later as the #1 Social Media and Influencer Solution in the world. This role requires a detail-oriented and results-driven individual who can be a primary executor of day-to-day tactics, creating ranking increase-focused content plans, and working cross-functionally with other departments (such as the web and content teams) to get projects across the finish line. This role is part of the Demand Generation team and reports to the Senior Manager of SEO.
What you'll be doing :
Strategy : Content Strategy and Execution
- Understand Later’s target audiences, spearheading content that attracts and retains Later users.
- Conduct keyword research using relevant SEO tools, identifying high-performing content gaps and opportunities to outrank search competitors.
- Determine key content pillars, working closely with the Content Team to map out a robust content program & roadmap that helps improve target keyword ranking, driving quality leads and conversions.
- Review content from a critical SEO lens, auditing for E-E-A-T, keyword insertion & natural language while ensuring that content delivers on the original intent and is 10x better than existing search competition.
- Regularly identify low-performing and stale content, taking ownership to update, refresh, and deprecate content to strengthen on-page and domain authority.
- Maintain an organized content strategy with trackable progress, demonstrating ROI and impact while balancing effort and resourcing.
- Collaborate with the cross-functional teams to ensure content provides substantial value.
- Upload content to the website and submit requests with the Creative Team for design assets, ensuring clear and effective CTA utilization for each piece of content.
- Understand and report on how content optimizations and net new content are contributing to the growth of KPIs such as rankings, traffic, and leads.
- Share new ideas or concept creative strategies outside the norm, taking action to bring ideas from concepts to reality.
- Capable of writing content and copy as needed to move the needle quickly.
Technical / Execution : Technical SEO and Skills
Research / Best Practices : SEO Benchmarking and Research
Team / Collaboration : Team Collaboration and Communication
Leadership :
We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
How we work (our marketing team manifesto) :
How you work :
Our approach to compensation :
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base commission / variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range : 80,000 - 95,000 USD
Where we work :
We have hubs in Boston, MA; Vancouver, BC; Toronto, ON; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility :
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit . We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer . All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
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We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.
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Salary : $80,000 - $95,000
