What are the responsibilities and job description for the Tradeshow and Event Marketing Manager position at Tbwa Chiat/Day Inc?
Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations, and costly inefficiencies.
Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 15 offices across three continents, 2,100 full-time employees, and 28,000 customers across 70 countries.
Tradeshow and Event Marketing Manager
Verkada, the startup reinventing physical security through AI and the Cloud, is on the lookout for a dynamic North American Tradeshow and Event Manager. In this role, you will take the lead in selecting, scoping, planning, and executing our pre, post, and during-event presence at various trade shows across the country. As a vital member of the Americas field marketing team, we're seeking a self-directed, highly organized individual with a penchant for the unexpected and a track record of successfully orchestrating large-scale, complex, in-person, hybrid, and virtual events.
In this pivotal role, you'll be at the forefront of leading and executing major quarterly events across North America. On a day-to-day basis, you will :
- Develop and implement a North America tradeshow and event strategy aligned with Verkada's demand generation and geo goals. This includes ongoing identification, evaluation, and selection of relevant industry events based on consistent criteria you will develop.
- Collaborate with your field marketing peers, sales, and product teams to define event objectives, messaging, deliverables, speaking slots, and participation.
- Plan pre, during, and post-event social, digital, and online communication, engagement, and measurement with the Americas Acquisition (Demand Gen) Team.
- Manage all aspects of these events, including booth design, materials, shipping, and on-site setup, vendor relationships, contracts, staff scheduling and training, and the many engaging event experiences, including on-site and co-located mini-events, meeting opportunities, and extensions.
- Track follow-up, collaborating with the Acquisition and sales teams to measure results with goals and evaluate future participation, areas of improvement, and alternatives.
Qualifications
US Employee Benefits
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.
Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to :
Pay Disclosure
At Verkada, we want to attract and retain the best employees and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as market demands and internal parity. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. This estimate is also just one component of Verkada’s total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and / or equity in the company in the form of Restricted Stock Units (RSUs).
125,000 - $170,000 USD
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
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Salary : $125,000 - $170,000
