What are the responsibilities and job description for the Acquisition Marketing Campaign Manager position at TBWA\Chiat\Day?
Wellth is a fast-growing digital health startup headquartered in Los Angeles that recently raised a Series B from leading investors including SignalFire. Our mission is to provide daily care motivation to people living with chronic conditions so they can make healthier choices, every single day.We don't assume that just providing a tool or a beautiful app will actually get results. We use behavioral economics, habit science and technology to motivate and sustain behavior change in some of the highest-need and most underserved populations in the US (think Medicaid and Medicare), drastically changing their quality of life and health outcomes. We have demonstrated results with several large insurers and health systems (e.g. reducing hospitalizations by over 40%), and are scaling the company and team. Our goal is to be the category leader in improving health outcomes for hard-to-engage populations.Our work quite literally saves lives every day. We are a mission-driven company where you work with incredible talent and see tangible differences directly from your impact and influence.About the Role : As Acquisition Marketing Campaign Manager , you will be key to our acquisition marketing campaign execution and success. You will be a dedicated owner of the build and implementation of our acquisition marketing campaign workflows and a master of our marketing automation tool. In turn, you will help us drive awareness and get the word out about participation in our programs to the people who need it most—those with chronic conditions who need help building healthy, lasting habits to help them feel their best every day and stay out of the hospital.We are looking for someone who has a keen eye for detail and a knack for organization. You are the type of person who takes pride in delivering polished, error-free work, double- or even triple-checking each element before presenting it to the team. Whether it’s testing an email campaign to ensure flawless formatting across devices or verifying that every link works as expected, you understand that quality control is essential to our brand’s success. You catch even the smallest inconsistencies, always striving for excellence, and you have a process-driven mindset that helps you stay organized in a fast-paced environment.Specifically, you will : Build and implement multi-channel campaign workflows including email, SMS, direct mail, and phone callsEdit communications and templates based on internal improvements and customer feedbackTest, proofread, and QA acquisition marketing outreach copy, design, and trackingOrganize and maintain inventory of final assets, unique phone numbers, URLs, disclaimers, and other critical detailsAdjust marketing cohort campaign progression where needed and troubleshoot any campaign execution issues that may ariseSupport A / B testing initiatives to optimize campaign performanceEnsure marketing event and performance related data is tracked precisely and that reporting is accurateSupport execution of marketing channel experiments when applicable, such as events and community marketingAssist in special projects on an ad hoc basis, e.g. compile competitive examplesWork in collaboration with the enterprise marketing, engineering, design and analytics and product teams in order to fully optimize campaign performanceWe’re looking for someone who has : 2-5 years of experience in marketing preferredBachelor’s degree in Marketing, Business, Communications, or a related field preferredExcellent attention to detail and organizational skills. Very strong in Excel, bonus for experience in ASANA for project management.Strong written and verbal communication skillsAbility to work independently and as part of a teamEagerness to learn and grow in a fast-paced marketing environmentExperience with a marketing automation tool is a big plus!You will enjoy working with us at Wellth. The benefits of working with us include : Flexible working arrangements, supporting strong remote-first practices and tools with the option to work in our excellent gathering space in Marina Del Rey.Robust paid time off and generous parental leave program.Competitive salary & commission structure.Health, dental, vision insurance, and FSA / HSA plans.Ability to have a positive impact on people who need it most.Support of a highly dedicated team focused on building the future of healthcare.Base Compensation : $75-95kWellth is an equal opportunity employer. We value diversity at our company. We do not discriminate on the basis of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.#J-18808-Ljbffr
Salary : $75,000 - $95,000
