Director of Media Planning and Strategy

Job Title : Director of Media Planning and StrategyLocation : On-Site (3 days / week) New York, NYDepartment : SalesType : Full-Time, ExemptExperience : 7 yearsSalary Range : $135,000 - $150,000 / year ( bonus, equity, and benefits)Core Hours : 9 AM - 1 PM PST / 12 - 4 PM ESTAbout tvScientifictvScientific is the first and only CTV advertising platform purpose-built for performance marketers. We leverage massive data and cutting-edge science to automate and optimize TV advertising to drive business outcomes. Our solution combines media buying, optimization, measurement, and attribution in one, efficient platform.Role SummaryThe Director of Media Planning & Strategy will lead media strategy and planning efforts, ensuring our clients’ campaigns drive real, measurable performance outcomes. You’ll shape how we leverage programmatic and data-driven strategies to maximize results, collaborating across teams to optimize media plans, inventory use, and targeting strategies.What You'll DoLead strategic, high-impact media planning initiatives that shape company growth and client success.Develop and implement media plans that align with client performance goals, leveraging programmatic and data-driven strategies.Optimize campaign structures at the deal ID and targeting levels to maximize efficiency and performance.Translate RFPs into actionable media plans , aligning inventory, audience targeting, and pricing with advertiser KPIs.Partner with Supply, Sales, and Product to ensure seamless execution from planning to measurement.Standardize media planning processes across sales verticals to drive consistency and scalability .Use data-driven insights to refine targeting and measurement strategies.Educate agencies and brands on Performance TV strategies , helping them adopt and optimize for success.Stay ahead of industry trends , providing thought leadership and insights that keep tvScientific at the forefront.Build and lead a team of media planners , fostering collaboration and innovation.You’ll Be Successful in This Role if You Have / Are7 years of media planning & strategy experience, with 3 years in a leadership role in Digital or CTV advertising.Expertise in CTV, programmatic buying, and performance marketing .Proven success in building and executing data-driven media strategies that drive measurable outcomes.Hands-on experience with DSPs, ad tech platforms, and measurement tools (e.g., The Trade Desk, DV360, iSpot, Google Analytics).Strong analytical skills with the ability to translate data into actionable media strategies.Exceptional leadership, communication, and collaboration skills to influence clients and internal teams.A passion for educating and guiding advertisers on the value of Performance TV.Culture and BenefitsFull health, dental, and vision insurance - up to 95% funded by the company for employees.Employee stock option program.Company-sponsored retirement plan with a matching contribution program.Generous PTO policy (get your work done and take the time you need).A remote-first environment that allows employees flexibility to work from most places in the US.tvScientific is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. tvScientific is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.#J-18808-Ljbffr

Salary : $135,000 - $150,000