Marketing Field Event Coordinator

Marketing Field Event Coordinator 

JOB TITLE: Marketing Field Event Coordinator   

EMPLOYER: Transylvania Concrete Coatings 

DEPARTMENT: Office 

REPORTS TO: Sales & Business Development Manager 

EFFECTIVE DATE: March 2024.   

SUMMARY: Manage and execute field event marketing initiatives with a team in lead generation best practices for our office to exceed booked, issued, and sale’s targets. This will be achieved through event participation/sponsorship, partnerships, community outreach, related programs, and other outside networking. Will hire, train, create, and develop a Marketing Team to build brand awareness to generate sales leads in the local market through our partnerships. 

DUTIES AND RESPONSIBILITIES: 

• Develop and drive marketing initiatives to generate sales leads for sales representatives to follow up 
• Recruit, Hire, Train, and develop an event marketing team and create accountability through established Marketer goals and KPIs 
• Identify, schedule, and plan for the team of Marketers in assigned territories and events 
• Responsible for budgeting and staffing within our affiliates 
• Responsible for creating, ordering, and budgeting for all collateral inventory 
• Responsible to work closely with the Sales Manager and their team to develop goals, develop KPI’s, brainstorm events, and collaborate on data from events 
• Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market 
• Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization 
• Track and report metrics to evaluate performance and ROI of our partnerships and events 
• Responsible for meeting and exceeding lead/sales quotas by executing field event coordination, scheduling/managing team, and working top tier weekly events established KPIs 
• Execute and manage onsite lead generation activities weekly in event participation 
• Attend home shows, fairs, festivals, events, etc.… educating customers and scheduling appointments 
• Develop localized partnerships to allow onsite staffed display for lead generation/sales activity 
• Optimize and leverage potential localized community entities with regional manager to create and implement event related sponsorship programs with onsite exhibitor presence 
• Manage event tools, resources, and materials for event coordination, set up, tear down, and inventory 
• Perform indoor work in a climate-controlled environment and outside work in varying temperatures and climates 
• Perform other duties as assigned by supervisor/manager 

QUALIFICATIONS: 

• High School diploma or GED 
• 2  years' experience of successful lead generation and management positions in direct-to-consumer industries 
• Strong recruiting and training skills 
• Experience with budgeting and planning 
• Experience and proven success in lead generation.  
• Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional 
• Ability to communicate effectively, to recognize, understand, and manage one's own emotions as well as others, and foster positive working relationships across all levels of the organization 
• Self-starter with ability to manage and develop others in fast paced environments  
• Ability to handle multiple priorities at one time  
• Strong planning and organizational skills, including attention to detail 
• Knowledge of current best practices and new strategies for field marketing 
• Proficiency using Microsoft Office 365 (Outlook, Word, Excel, PowerPoint, Teams)  
• Proficiency working with CRM’s, desired Market Sharpe 
• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball" 
• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "today not tomorrow" mentality 
• Detail-oriented and can focus on the task at hand finding the most efficient and effective pathway to completion 
• Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection 
• Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one's own actions, performance, and decisions 
• Travel within the assigned territory as needed 
• Evening and weekend availability/working nontraditional business hours  
• Valid Driver’s license with reliable and suitable transportation with ability to transport marketing materials and display to/from scheduled events.  
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status) 

DESIRED SKILLS: 

• Experience in lead generation for residential home improvement industry.
• Leadership or supervisory experience in event marketing, retail, construction field, or home improvement industry.  
   

COMPETENCIES:  

• Problem Solving - Identifies and attempts to resolve problems in a timely manner; Works well in group problem solving situations. 

• Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Participates in meetings. 

• Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit. 

• Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values. 

• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Accepts responsibility for own actions. 

• Quality - Demonstrates accuracy and thoroughness; Monitors own work to ensure quality. 

• Adaptability - Adapts to changes in the work environment; Able to deal with frequent change, delays, or unexpected events. 

• Attendance/Punctuality - Is consistently at work and on time; Arrives at meetings and appointments on time. 

• Dependability - Follows instructions, responds to management direction; Commits to long hours of work when necessary to reach goals. 

PHYSICAL DEMANDS AND WORK ENVIRONMENT:  

• Lift/Move/Carry up to 50 pounds occasionally, up to 25 pounds frequently, and negligible amount consistently within perimeters of position responsibility. 

• Continually required to sit. 

• Continually required to talk or hear. 

• Frequently required to utilize hand and finger dexterity. 

• Continually utilize visual acuity to read technical information, and/or use a keyboard. 

• Continually required to spend many hours on computer.