What are the responsibilities and job description for the Marketing Performance Analyst position at TCC, Verizon Authorized Retailer?
About the Role
We are seeking a highly analytical Marketing Business Analyst to join our dynamic team at TCC, Verizon Authorized Retailer. The ideal candidate will possess strong analytical skills, a deep understanding of marketing principles, and proficiency in data visualization tools such as Microsoft Power BI and Excel.
You will be responsible for evaluating the effectiveness of marketing strategies, including digital, social media, and traditional channels, and identifying opportunities for improvement. Additionally, you will perform customer segmentation, audience building, and overall campaign management.