What are the responsibilities and job description for the Category Manager position at Tea Forté Inc.?
Category Manager
The Category Manager role is ideal for an individual who thrives in a fast-paced, high-growth, and entrepreneurial environment.
This individual will deliver best-in-class insights and analytics to support the sales team in developing and executing strategic growth plans.
- Maintaining a deep understanding of category dynamics and developing strategic recommendations based on findings
- Developing and maintaining omnichannel reporting tools
- Category and customer-focused analytic support for sales presentations
- Post-promotion analytics
- Trade strategy recommendations
- Development and deployment of monthly scorecards to internal stakeholders
The ideal candidate will have a high level of comfort working independently as well as collaborating with cross-functional partners to deliver results.
What You'll Do:
- Leverage syndicated data to provide actionable insights and build informed growth strategies
- Partner with Consumer Insights and Marketing teams to deliver integrated consumer, shopper, and category insights and actionable recommendations
- Accelerate data analysis by developing tools that integrate multiple data sources and deliver a holistic omnichannel view of category performance
- Create monthly category scorecards for tea and coffee tracking sales trends, distribution, pricing, promotion, and competitive activity
- Initiate and lead quarterly category review sessions to educate the sales team on key category trends and insights
- Create in-store and online assortment plans that maximize sales growth for both tea and coffee
- Build customer presentations that deliver retailer-centric and fact-based selling stories to drive category decisions
- Proactively develop category management presentations for customer line reviews
- Deliver post-promotion analysis with recommendations to optimize trade plans
- Drive forecast accuracy improvement by providing insights on channel, customer, and category market trends as part of the integrated business planning process
- Identify and proactively elevate business risks and opportunities that are backed with data and translated into actionable recommendations
- Provide custom category management reporting and special project work to the leadership team as needed
Maintain expertise of category management best practices, processes, and applications.
Qualifications:
- BA/BS degree from an accredited institution required
- A minimum of 7 years of CPG experience with a focus on category management or business analytics/shopper insights
- Nielsen or Circana/IRI experience required; experience with NPD, Pyxis, or Numerator a plus
- Proficiency with MS Office Suite, with demonstrated mastery of Excel and PowerPoint to create effective sales presentations
- Demonstrated strategic storytelling skills that leverage insights to build actionable recommendations
- Experience translating channel, category, and customer insights into growth strategies
- Exceptional communication skills (verbal, written, and presentation)
- Proven ability to identify and solve problems then implement solutions
- Willingness to adapt quickly in a rapidly changing environment
- Ability to work independently and collaborate cross-functionally
- Strong organizational and time management skills
- Collaborative, proactive, driven, and self-motivated
- Experience working with NetSuite is a plus
JDE USA is a fast-growing premium consumer packaged goods company headquartered in Maynard, MA, and is a standalone subsidiary of JDE Peet's, the largest pure-play coffee and tea company globally.
JDE Peet's business is fueled by a supply chain reaching more than 100 countries, unleashing the possibilities of coffee & tea through their strong portfolio of global, regional, and local brands.
These brands are built upon a rich history and heritage deeply rooted in the diverse coffee & tea cultures in which we work.
The JDE Peet's portfolio supplies coffee and tea to everyone, no matter who they are, where they are, or what their preferences are.
JDE USA offers Tea Forté globally and L'OR Coffee in the U.S.
