About TEAM LEWIS
TEAM LEWIS is a global marketing agency that has grown from startup to multinational in a little over two decades. Its success is due to a combination of factors : talented creatives delivering award winning campaigns; expanding client relationships into new markets or services and its independence from outside investors. The agency its people and client campaigns have won many awards including Cannes Lions PRovoke Media ICCO European Excellence PRCA Digital Digital Impact Global Digital Excellence.
At the heart of the business is the TEAM LEWIS Foundation (TLF) a nonprofit charitable entity. Since its launch in 2021 it has funded over 1500 causes. The TLF promotes a wide variety of social cultural and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries businesses government and nonprofits. Community charities are championed by employees who in addition to the financial donation volunteer their time and skills to leverage effectiveness.
Purpose of the role
The Senior Campaign Executive is responsible for daytoday media liaison and project management within accounts. As the most mediafocused role within the Account Servicing team a Senior Campaign Executive will thrive on successfully pitching their clients stories to the media. This person integrates social media into PR campaigns and has the necessary skills to communicate effectively with their clients teams and media contacts.
Key responsibilities and tasks
Client Management
- Assists the Campaign Managers and Campaign Directors with the management of clients and projects
- Offers thoughtful advice and recommendations to clients and team regarding media strategy tactics and media opportunities
- Maintains assigned relationships with clients establishing self and TEAM LEWIS as an invaluable longterm partner for marketing and communications services
- Manages communication with select clients and ensures deadlines and service agreements are met consistently
- Participates in the business development process by supporting with pitch preparation and research
Media Relations
Understands and avidly follows the news agenda positioning clients and products within the wider news narrativeDirectly pitches engaging content to journalists bloggers and analysts on an ongoing basisAssists in the management of press / analyst tours briefings and meetingsReviews and refines campaign programs at a tactical level ensuring ongoing relevance and adapting plans where necessaryDeploys rapid response to breaking news on behalf of clients reacting quickly to emerging stories in line with client profilesResearches identifies and approaches appropriate media contacts (eg. journalists bloggers analysts) on an ongoing basisIdentifies and secures standing opportunities such as columns and Q&As with a wide range of industry and national news platformsContinually builds a solid understanding of the media landscape across national regional industryspecific and vertical channelsAttends and coordinates industry events with a view to growing and strengthening individual and TEAM LEWIS media networkContent
Drafts a broad range of written materials including biographies briefing documents media alerts soundbites Q&As backgrounders and boilerplates ensuring a consistent level of highquality contentCreates press materials and compelling content for both traditional and digital mediaCreates valuable and insightful briefing sheets to assist clients with their press communicationsUnderstands and develops knowledge around how to find a good news angle or hookTakes a developmental approach to improving writing ability adapting and refining style to suit the needs of the clientWorks with content specialists to ensure a consistent level of quality for all written contentUses insight to create valuable briefing sheets for clients to use during their press briefingsReviews content drafted by Interns / Campaign Executives / Campaign Coordinators providing feedback and guidanceDigital / Social Media
Uses social media platforms to expand own network develop media relationships and positively impact client resultsPitches additional digital content including infographics animations and video to support written content and client aimsUses social media and proactively explores new tools solutions and processes to continuously evolve and optimize client PR campaignsProvides social media insight as well as execution and management of related digital activityWorks collaboratively with the digital teams to increase the utilization of digital servicesTeam Working and Development
Mentors and provides advice to Interns Campaign Coordinators and Campaign Executives within direct and wider teamEnsures personal objectives are met on an ongoing basis as well as meeting all deliverable client objectivesAccurately reports activity levels and regularly completes timesheets to ensure correct allocation of client dutiesWorks closely with line manager to maximize own strengths improve weaknesses and support individual and team career developmentSupports with the training of Interns Campaign Coordinators and Campaign Executives wherever possibleRegularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledgeReporting and Analysis
Tracks and reports on media activity including coverage reports press clippings online media engagementReviews reports and metrics prepared by Interns / Campaign Executives / Campaign CoordinatorsEnsures that all account activity and results are reported back to the Campaign Manager / Campaign DirectorCommunicates account performance internally at account reviewsProvides reports to the Campaign Director or senior management team on requestGeneral
Supports the Account Servicing team on a range of initiatives and projectsTakes a proactive role in promoting the TEAM LEWIS brand its work identity and valuesSupports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral schemeContributes and supports the continuous improvement of systems practices and policiesAbout you
Relevant experience of working in a B2B corporate consumer or digital communications agency environment at an Campaign Executive or Senior Campaign Executive levelAttention to detailProven written ability in English and local languagesCreative thinkingUnderstanding of client business issues and requirementsHighly developed presentation skillsThorough knowledge of media : print and broadcastUnderstanding of market research and analysisAbility to motivate and lead a teamAbility to delegate effectivelyCalmness under pressure and ability to achieve tight deadlinesAbility to interact with confidence at boardlevel with clientsProven ability to keep abreast of current affairs and relate them to client situations
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
Benefits :
Competitive salaryHybrid work environmentGenerous PTOPaid parental leaveMedical dental and vision benefits life insurance (eligible day 1 of employment)401k with employer matchTravel ProgramsFree selfled industry courses via our Lewiversity platformUp to $2k donation to a charity of your choice!The expected salary range for the Senior Campaign Executiveposition is between $64K $83K. Base annual salary is determined by factors such as location experience and expertise.
TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.
We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression reproductive health decisions and family responsibilities qualifying acts of violence or any other characteristic protected by federal state or local laws.
Salary : $64,000 - $83,000
