Director, Funnel Optimization

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands: Aspen Dental, Motto Clear Aligners, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet.  Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. Our continued growth has created an opportunity to join us as a Director of Marketing Retention & Show Rate.

Position Overview:  

The Director of Retention Marketing & Show Rate will be responsible for developing and executing strategies to optimize the customer/patient journey, drive traffic into our centers, ensure a seamless experience, and improve patient show rates. This role will focus on enhancing patient retention, ensuring that patients show up for their appointments, and maximizing the efficiency of our marketing efforts in driving qualified traffic.

Responsibilities:  

• Patient Journey Optimization: Design, implement, and optimize strategies to create a seamless customer/patient journey across all touchpoints.
• Retention Strategy Development: Develop and execute patient retention programs to increase patient loyalty and engagement.
• Show Rate Improvement: Analyze factors affecting patient show rates and implement initiatives to improve attendance at scheduled appointments.
• Data Analysis and Reporting: Monitor key metrics related to patient retention, show rates, and schedules. Provide regular reports and actionable insights to leadership.
• Cross-Functional Collaboration: Work closely with internal teams, including marketing, operations, and center staff, to ensure alignment and effective execution of retention and show rate strategies.   
• Technology Implementation: Identify and implement technology solutions to enhance the customer/patient journey, improve communication, and automate retention efforts.
• Trend Analysis: Stay up-to-date with the latest trends and best practices in retention marketing, customer experience, and patient engagement.
• Reporting & Analysis: Provide detailed, data-driven reports and actionable insights to leadership, focusing on performance trends, campaign ROI, and actionable recommendations for future initiatives.

Minimum Education and Experience 

• BS or MS holder. Typical backgrounds include: Marketing, Business Administration, Healthcare Administration, or a related field.
• 8 years of experience in marketing, customer experience, or healthcare operations, with at least 4 years in a leadership role.   
• Strong understanding of customer journey mapping, retention marketing principles, and patient engagement strategies.
• Excellent analytical, problem-solving, and decision-making skills.   
• Proven track record of developing and executing successful retention programs and improving customer experience metrics.

•  Salary: Annual pay range:  $170,000 - $185,000, plus bonus/incentives 

• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match 

Salary : $170,000 - $185,000