Head of Creative

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.​

You’re a talented creative. You’ve built brands, championed innovation, and developed teams, all while fueling business growth. You’ve heard every RTB, every promo, every meaningful appeal a brand can conceive of—in fact, you’ve probably developed most of them. And you’ve seen firsthand how organizations value the role of creative in a commercial enterprise…or don’t quite get it.

So when it comes to the next step in your career, what captures your imagination? What kind of opportunity gets at your why? Do you want to use your time and talent in a role where you…

…spend your time trying to convince an organization why it should believe in the power of strong creative…or where your vision can reach the world as quickly as you can execute against it.

…constantly hunt for more resources, look for talent around you, for media spend and martech investment…or in a culture that will challenge you to put them to use, right here and now.

…dabble across a host of categories or clients, or where you can double-down on leading a masterbrand, with growth potential waiting to be realized.

Get your attention?

Like you, we’re extraordinary in our own way: we’re a national brand in a “under-branded” category; we have the head of a retailer and the heart of a healthcare provider; we’re a true believer in the purpose and power of creative to connect with people; and we’re satisfied if, and only when, our work gets our customers to the care they need.

Ready for the details? Thought so.

Overview:

We are seeking a visionary and dynamic Head of Creative to join our team at a nation-wide healthcare services brand. The ideal candidate will lead and inspire a team of creative professionals to develop innovative, compelling, and impactful creative solutions that align with our brand's mission and values, with a strong focus on business-driving new and emerging areas such as digital, social, AI enablement, and more.

Responsibilities:

- Lead the creative team in developing and executing strategic, integrated, and innovative creative solutions across all brand touchpoints, with a strong emphasis on digital, social, and martech-enabled ideation, iteration, and production. We are looking for a leader who understands thinking social first – with a heavy emphasis on scaling video needs.

- Collaborate closely with marketing, brand, and product teams to ensure alignment of creative strategies with business objectives, leveraging new and emerging technologies where applicable.

- Drive the development of breakthrough creative concepts and campaigns that resonate with our target audience and drive engagement that are designed for different platforms specifically, while having the strength to ladder back to core brand messages.

-Partner with internal and external stakeholders to leverage consumer insights and market trends, along with creative performance analysis, in the development of creative strategies and personalized content. A creative thinker who has varied and diverse agency and creative relationships with the best production talent in the business – across video, digital animation and storytelling.

- Foster a culture of creativity, collaboration, and excellence within the creative team, driving continuous improvement and professional development in new and emerging creative areas.

Qualifications:

- Minimum of 15 years of experience in creative leadership roles within the retail, healthcare, pharmaceutical, or related industries, with a strong focus on digital, social, and UI/UX creative solutions.

- Proven track record of leading and delivering high-impact, award-winning creative campaigns across all channels to drive brand equity and business results.

- Expertise in integrated marketing communications and creative technologies of the future.

- Strong understanding of the healthcare industry landscape, including compliance, regulatory, and ethical considerations related to new and emerging technologies.

- Exceptional leadership, communication, and presentation skills, with the ability to inspire and influence cross-functional teams and external partners in new and emerging creative areas.

- Bachelor's degree in marketing, communications, design, or related field; advanced degree preferred.

Attributes:

- Strategic Thinker: Ability to connect creative concepts with strategic business objectives.

- Visionary Leadership: Inspire and lead a high-performing creative team to achieve excellence, especially in new and emerging creative areas.

- Collaboration: Build strong working relationships with cross-functional teams and external partners to drive initiatives.

- Creativity and Innovation: Foster a culture of creativity, ideation, and innovation within the organization, particularly focused on new and emerging technologies.

- Results-Driven: Track record of delivering new and emerging creative solutions that have positively impacted business outcomes.

- Ethical and Compliant: Maintain a strong understanding of industry regulations and ethical considerations related to new and emerging creative areas.

Salary : $220,000 - $270,000