What are the responsibilities and job description for the Senior Digital Advertising Specialist Job at Team Velocity Marketing in Virginia position at Team Velocity Marketing?

As a Senior Digital Advertising Specialist , you will be responsible for troubleshooting and optimizing a portfolio of paid media accounts across various channels. Your expertise will be crucial in diagnosing performance issues, implementing corrective actions, and ensuring the efficiency of our clients' campaigns.

This is a full-time, remote, salaried position headquartered in Herndon, VA. Candidate must reside in the Continental U.S., eastern and central time zones preferred.

Key Responsibilities :

Manage and troubleshoot a portfolio of paid media accounts across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
Diagnose and resolve performance issues in campaigns, identifying root causes and implementing effective solutions
Conduct thorough keyword research and competitive analysis to inform campaign strategies and address performance gaps
Continuously monitor and analyze campaign performance across the portfolio, providing actionable insights and recommendations
Implement strategies to improve key performance indicators (KPIs) such as CTR, CPC, CPA, and ROI for each account
Manage and allocate budgets effectively across the portfolio, ensuring maximum efficiency and impact for each account
Stay up-to-date with the latest trends, tools, and best practices in paid media and digital marketing
Create and present detailed reports on campaign performance to stakeholders and clients, highlighting troubleshooting efforts and outcomes
Mentor and provide guidance to junior team members, focusing on best practices for account optimization and troubleshooting

Qualifications :

Bachelor’s degree in marketing, advertising, business, or a related field

3-5 years' experience in paid media optimization, preferably managing multiple accounts in a fast-paced, high-growth environment

Proven track record of diagnosing and resolving performance issues in paid media campaigns across a portfolio of accounts

Strong analytical skills with the ability to interpret data and make data-driven decisions for multiple clients

Proficiency in using paid media platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising

Experience with marketing automation tools and CRM systems (e.g., HubSpot, Salesforce)

Excellent communication and presentation skills, with the ability to convey complex information to diverse stakeholders

Ability to work independently and collaboratively in a team environment

Certification in Google Ads, Microsoft Ads, Google Tag Manager

Preferred Skills :

Experience with A / B testing and conversion rate optimization (CRO) across multiple accounts

Familiarity with web analytics tools (e.g., Google Analytics, Adobe Analytics)

Strong project management skills with the ability to manage multiple campaigns and accounts simultaneously

Creative mindset with the ability to generate innovative ideas for campaigns tailored to different clients

Knowledge of SEO and how it integrates with paid media efforts

Compensation

Competitive compensation will be commensurate with experience. Participation in company benefit offerings includes medical, dental, vision, 401(k) / matching, paid vacation, wellness, and more. This is a full-time, salaried, remote position. Employee must be located within the Continental U.S., Eastern or Central time zone highly preferred , but all are welcome to apply.

Next Steps

If you are interested in this position and believe your experience is a perfect fit, please COMPLETE the online application. Please be sure to include a current resume along with your contact information. Incomplete submissions will not be considered. No phone calls please.

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Senior Digital Advertising Specialist Job at Team Velocity Marketing in Virginia

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