Digital Marketing Specialist

Primary Function

Paid Media Specialist

Onsite presence at Plainsboro office required. Open to hybrid work arrangement with average of 2-3 days/wk onsite. Exact weekly onsite requirement may adjust with in-person needs and meetings.

Ideal candiddate will assist in development & execution of Patient & Healthcare Professional paid media plans for Marketing portfolio to increase brand awareness that will aid in patient requests/conversion & engagement/action to support positive health outcomes. Support the Center of Excellence (COE) and Brand teams to deliver media plans driving positive business impact. Responsible for the coordination associated with the planning, execution, optimization and analysis of media initiatives. Serve as an internal expert on patient facing media channels.

Reports to Channel Strategy Lead – Paid & Earned. Supports Paid Media Therapeutic Area Leads. Works closely with Brand Leads, COE, and other units within Marketing. Internal cross-functional interaction also includes relations with Trade, Corporate Communications, Public Relations, Medical, Managed Markets, Regulatory, and Sales and Legal personnel. External relationships include relations with professional services agencies and media partners.

BRAND PLANNING:

Lead the coordination required of media partners, internal teams and cross agency teams to bring to life media plans, including organizing logistics, teams and materials required to bring timely completion to projects and workstreams.

Support the development and execution of the paid media plan with brand leads and Centers of Excellence leads (COE), ensuring alignment with brand positioning and messaging

Manage agency partners in media planning and buying responsibilities for portfolio of brands including ensuring appropriate planning, execution, tracking, optimization and analysis of all media activities while ensuring media buys are targeted efficiently and effectively

Work with COE to provide strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts

Liaise with brand teams to ensure media plans remain in lock step of portfolio needs and requirements

COLLABORATION WITH INTERNAL STAKEHOLDERS:

Other internal relationships include relations with Medical, Managed Markets, Regulatory, Sales and Legal personnel

Work closely with CI&A (Consumer, Insights & Analytics) to provide needed data to establish, own and defend metrics necessary to track impact and success of awareness, business impact and acquisition initiatives

Work with brand account managers or brand point leads to ensure alignment on needs and execution plans are in place

MATERIAL DEVELOPMENT AND REVIEW PROCESS:

Collaborate with COE, and Brand Leads on media plan development, execution and optimization

Communicate with external partners to ensure timely campaign launches

Ensure brand lead, agency partners and COE are aligned on assets needed and timing to execute media plan

Duties & Responsibilities

• TRACKING AND OPTIMIZATION:
• Support the set-up, including testing methodologies, reporting requirements, and modelling requirements, to ensure appropriate implementation and execution of plan
• Monitor "test-and-learn" approach to campaigns and emergent trends
• Partner with external partners, to measure and report on media conversion tracking
• Follow internal and external procedures in managing contracts
• Support spend optimizations and ensure that resources are appropriately allocated and qualities of services are maintained while costs remain on track and according to budget
• Participate/host media plan specific status and optimization weekly, bi-weekly, monthly, quarterly meetings when appropriate
• Lead the coordination required of media partners, internal teams and cross agency teams to bring to life media plans, including organizing logistics, teams and materials required to bring timely completion to projects and workstreams.
• Support the development and execution of the paid media plan with brand leads and Centers of Excellence leads (COE), ensuring alignment with brand positioning and messaging
• Manage agency partners in media planning and buying responsibilities for portfolio of brands including ensuring appropriate planning, execution, tracking, optimization and analysis of all media activities while ensuring media buys are targeted efficiently and effectively
• Work with COE to provide strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts
• Liaise with brand teams to ensure media plans remain in lock step of portfolio needs and requirements

Skills & Qualifications

• Multichannel paid marketing experience, responsible for comprehensive media plan management/oversight required. Prior pharma media experience preferred
• Digital media (display, olv, ctv & paid social media) planning and backend technical knowledge required.
• Evidence of passion and achievements in traditional, digital and emerging media space
• Planning, Execution and Follow-Up - effectively prioritizes and spends their time and the time of others on what is important. Develops accurate short and long term plans. Ensures timely execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management. Must be solutions oriented
• The ability to work fast paced on cross functional teams across multiple workstreams/projects
• Strong analytical background required
• Education & Experience
• A Bachelors degree or equivalent experience, MBA preferred
• Minimum of 5 years paid media marketing experience required