What are the responsibilities and job description for the Media and Social Marketing Manager (Media Buying and Planning Background) position at TeamPeople?
Primary Function
We are seeking a dedicated Media and Social Marketing Manager I. In this role you will assist the Brand Media team in the operational execution of paid media campaigns across channels including but not limited to TV, social, and digital (online video, search, display, online radio). You will also manage third party media agencies to ensure paid media is scheduled and delivered according to the marketing plan and complies with the organization's marketing standards.
Responsibilities include: ongoing management of operational execution of third party media agency including audience builds, creative trafficking, and budget tracking; performance monitoring, optimization and reporting; use of data driven insights to drive innovation; channel management; and/or managing budgets.
This position can be based in the following location: Remote (United States).
Duties & Responsibilities
- Contributes to the development and optimization of digital, social and traditional media strategies; and may develop moderately complex single-channel media strategies.
- Collaborates with Media Team to translate business intelligence and internal client objectives prior to guiding media agencies.
- Collaborates with internal stakeholders to understand the parameters for developing media strategies.
- Socializes media recommendations (ie, explains rationale for media strategy and how it meets business objectives and adheres to media best practices).
- Ensures media plans are implemented correctly and in a timely manner.
- Assists in the management of budget plans.
- Serves as a resource to team members on matters of a routine nature.
- Applies foundational knowledge of social and digital marketing principles.
- Effectively communicates and collaborates with agency to ensure alignment with goals and prioritization.
- Applies a moderate understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
Skills & Qualifications
- Solid foundational knowledge of digital or social marketing industry and practices.
- Proficient with MS Office, Word, Excel and PowerPoint.
- Proficient knowledge on impact of social marketing to an omni-channel experience.
- Ability to manage multiple projects with attention to detail.
Education & Experience
- Bachelor’s Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
- 4 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 2 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
- Experience influencing business decisions.
- Experience facilitating and/or participating in cross-functional teams.
- Experience collaborating with key stakeholders.
- Experience in paid media buying or planning.
- Experience in Agile working environments.
