Marketing Manager - Greenville, South Carolina

Tech24 and its subsidiaries are a full-service commercial kitchen equipment repair company. We provide complete foodservice equipment maintenance and repair services for restaurants, QSRs, convenience stores, retailers, coffee shops, and concessions operations, specializing in commercial cooking, refrigeration, and HVAC equipment. We are a nationwide company, headquartered in Greenville, SC with local branches located coast to coast.

Job Summary

Marketing Manager is a multi-functional marketing professional that delivers a unique combination of technical, creative, organizational, and business planning skills.

This position is responsible for marketing strategy implementation, brand management, design, agency management and communications. The goal of this position is to support and foster the high sales growth potential of the company and strengthen the company’s brand awareness. This versatile position requires working in close collaboration with cross-functional groups as well as spearheading prioritized projects to increase brand awareness and increase demand to achieve company goals.

This position needs to be able to tactically work on deliverable as well as manage implementation plans. They must be able to work in a fast-paced and dynamic environment, enjoy participating actively in every step of the process, work within aggressive timelines, and collaborate with multiple teams across the business.

Organizational Relationship: This position reports directly to the CRO of Tech24 Family of Brands. This position will work cross-functionally with Sales, Customer Relationship & Service Group, as well as work closely with channel partners.

Areas of Responsibility

• Marketing Strategy Implementation
• Brand Management
• Communications Management
• Creative Graphic Design, Content Development & Digital Advertising Design
• Email Management & Optimization
• Social Media
• Lead Generation
• Content Creation/Blog

Key Duties & Responsibilities

Communications Management:

• Manage the development and execution of internal and external communications materials to include, but not limited to, press releases, media events, product launch talking points, and coordinate with external public relations agency in preparing responses to press inquiries and requests for information.
• Ensure communication strategy is consistent and reflects the organization’s strategic vision.
• Advocate on behalf of the company brand with external stakeholders and the media across all communications channels and vehicles. Manage relationships and work with media outlets to publish timely company information, such as press releases, brochures, and other materials.
• Produce and publish email blasts and marketing campaigns communications.
• Document presence of companies at events, conferences, and speaking engagements.
• Drive awareness and manage all Social Media channel content through agreed upon strategies (channels include LinkedIn, YouTube, Facebook, Instagram, and other pertinent channels).
• Manage Influencer strategy and initiatives
• Develop, deploy, manage and/or support social marketing campaigns that align with the content calendar and promote brand
• Ensures that all materials present a clear, unified, and positive image for the organization and/or brand.

Email Management, Lead Generation & CRM Management:

• Ability to manage the marketing portion and activities in Salesforce
• Optimize and manage email distribution software and customer database
• Develop and leverage email marketing automation to drive targeted communications at scale within website and email distribution communications
• Assist in creating and managing surveys (Net Promoter Score)
• Drive Google Ad campaigns to support the family of companies

Graphic & Creative Design:

• Support the business by building compelling graphics and supporting content for a variety of applications
• Design all graphic elements for the Tech24 family of brands in both electronic and print format including but not limited to sell sheets, brochures, planogram design, trade show material, signage, mailers, social banners, and digital advertising.
• Design & manage customer e-newsletters and customer communication emails
• Deliver best-in-class creative support for identified campaigns
• Help maintain and apply the official brand style guide

Website Content & Maintenance

• Maintain and update websites built on WordPress and other content management systems. This includes uploading blog posts, refreshing site content, and ensuring functionality. Plan & apply SEO and UX best practices to improve overall site performance and enhance the user experience.
• Utilize Google Analytics 4 (GA4) and Google Search Console

Local Business Listing Management

• Manage local business listings across the platform – Google Business, Bing, Yelp, etc.

Education/Experience

• Bachelor’s degree (B.S.) from four-year college or university in related field required; and 5-7 years of experience in marketing, PR, design, or a related field required.
• Experience in design programs Adobe Creative Suite
• Experience in Salesforce

Skillset Requirements

• Proven success designing and executing marketing and communications strategies and campaigns.
• Experience with the Adobe Creative Suite (Photoshop, Illustrator, and InDesign)
• Effective time management and organizational skills
• Work independently as well as in a team environment
• Flexible and maintains composure as demands change
• Handle multiple projects simultaneously within established time constraints
• Excellent verbal and written communication skills and editing skills. Excellent attention to detail and grammatical skills.
• Excellent interpersonal skills
• Strong attention to detail
• Proficient computer skills, including experience with Microsoft Office Suite

Travel Requirements

Limited travel required for events or conferences.

Benefits Include:

• Medical, vision, and dental insurance and short-term disability plans
• Company paid long term disability and life insurance
• Paid time off and paid holidays including your birthday
• 401(k) retirement savings plan WITH Company MATCH and immediate VESTING

Tech24 is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class.

For more information about Tech24 and our career opportunities visit https://www.mytech24.com/careers/