Demo

Director of Marketing

TECHEAD
Appleton, WI Full Time
POSTED ON 1/17/2025
AVAILABLE BEFORE 4/16/2025

Always Connecting, Always Evolving.

TECHEAD is seeking qualified applicants for the following Direct Hire position – Director of Marketing. If you are looking for a new opportunity and this position looks to be a fit, please apply to see the TECHEAD difference that has made us successful for 30 years!

You can find more about our team and values by checking us out at TECHEAD.com or on Glassdoor

Director of Marketing

Direct Hire

Required to attend meetings onsite in the Appleton Area

Techead had partnered with a fast-growing industrial parts distributor to help them hire an experienced Director of Marketing. This person will play a critical role in shaping the marketing strategy, enhancing market presence, and driving business growth for our client.

Job Summary :

In this highly-visible role, you will be responsible for demand-generation and revenue operations across all entities of this PE-acquired business. Ideal candidates will have a strong background in market research, market sizing, SEO / SEM and proven success in B2B marketing.

Key Responsibilities :

Team Leadership :

  • Manage, mentor, and develop a small team of marketing professionals.
  • Foster a collaborative and high-performance culture within the team.

Revenue Operations :

  • Own and optimize revenue operations processes, including lead generation, pipeline management, and sales enablement.
  • Collaborate with sales and finance teams to align marketing strategies with revenue goals.
  • Market Research & Analysis :

  • Conduct comprehensive market research and market sizing to identify opportunities and inform strategic decisions.
  • Analyze industry trends, competitor activities, and customer insights.
  • SEO / SEM Management :

  • Develop and implement effective SEO and SEM strategies to increase online visibility and lead generation.
  • Monitor and optimize campaigns for maximum ROI using analytics tools.
  • B2B Marketing Strategy :

  • Design and execute B2B marketing campaigns that align with business objectives.
  • Leverage content marketing, social media, email marketing, and other channels to engage target audiences.
  • Strategic Planning :

  • Contribute to the overall marketing strategy and annual planning processes.
  • Set KPIs and metrics to measure the effectiveness of marketing initiatives.
  • Collaboration :

  • Work cross-functionally with product development, sales, and customer success teams.
  • Communicate marketing plans and results to senior leadership and stakeholders.
  • Qualifications :

  • Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
  • Minimum of 7-10 years of marketing experience, with at least 3-5 years in a leadership role.
  • Proven track record in B2B marketing and revenue operations.
  • Strong knowledge of market research methodologies and data analysis.
  • Expertise in SEO, SEM, and digital marketing tools (e.g., Google Analytics, AdWords).
  • Excellent leadership, communication, and interpersonal skills.
  • Proficient in marketing automation platforms and CRM systems.
  • Proven success in and understanding of the unique demands of a company undergoing rapid expansion.
  • TECHEAD’s mission is to make our on-site associates successful by placing them in the right environment so they can grow and prosper. How we treat and respond to our clients and employees is a reflection of who we are and makes us stand out from the rest. Keeping our business focused on building and maintaining relationships with our employees and clients is the key to our success. We won’t strive for anything less.

    TECHEAD provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

    For more information on TECHEAD please visit www.techead.com.

    No second parties will be accepted.

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