Digital Marketing & Web Optimization Specialist

Company Overview

We are seeking a results-driven Digital Marketing & Web Optimization Specialist with exceptional expertise in WordPress development, SEO strategy, and inbound/outbound marketing. This role is critical to driving leads, conversions, and revenue growth, and the ideal candidate will have a proven track record of delivering measurable financial results through integrated marketing campaigns.

In this multifaceted role, you will develop and optimize WordPress websites, implement advanced SEO strategies, and lead impactful marketing initiatives that generate high-quality leads and revenue. Success in this role requires seamless integration of your skills to create compelling digital experiences, engaging content, and data-driven campaigns.

Key Responsibilities:

WordPress Development

• Design, develop, and maintain high-performance WordPress websites, landing pages, and plugins optimized for lead generation and conversions.
• Ensure responsive design, fast page load speeds, and best-in-class user experiences.
• Implement tracking tools (e.g., Google Analytics, Tag Manager) to monitor site performance and conversion metrics.

SEO Strategy

• Conduct in-depth keyword research and competitor analysis to craft data-driven SEO strategies.
• Optimize on-page and off-page SEO elements to improve rankings, organic traffic, and lead quality.
• Track and report on SEO performance, including domain authority, backlink profiles, and SERP rankings.

Inbound/Outbound Marketing

• Create and execute comprehensive inbound marketing campaigns, including email sequences, social media ads, and content marketing.
• Manage outbound marketing efforts, including paid ad campaigns and outreach strategies, to target high-value audiences.
• Design and publish digital content tailored for LinkedIn, X (formerly Twitter), and other platforms to engage and convert target audiences.
• Monitor, analyze, and refine campaigns based on ROI and KPIs.

Required Skills & Qualifications:

• Proven Expertise: A minimum of 5 years of combined experience in WordPress development, SEO strategy, and marketing campaign execution.
• Revenue-Driven Focus: Demonstrated success in managing campaigns that resulted in measurable financial growth, including revenue and lead generation.
• Technical Skills: Proficiency in WordPress development, SEO tools (e.g., SEMrush, Ahrefs, Google Search Console), and marketing platforms (e.g., HubSpot, Mailchimp, or similar).
• Content Creation: Experience designing and optimizing landing pages and creating digital marketing content for social media (LinkedIn and X).
• Data-Driven Approach: Strong analytical skills to track, interpret, and report on campaign and website performance metrics.
• Project Management: Ability to manage multiple projects, prioritize tasks, and deliver on tight deadlines.

Preferred Qualifications:

• Experience with A/B testing and conversion rate optimization (CRO).
• Background in marketing for SaaS, HR technology, or IT systems.
• Familiarity with Elementor or other WordPress page builders.

Key Metrics for Success:

• Increased revenue directly attributed to campaigns and website performance.
• Measurable improvements in SEO rankings and organic traffic.
• Growth in high-quality lead generation and conversion rates.

Why Join Us?

At TechForcePros, we are committed to fostering a culture of innovation, collaboration, and continuous improvement. You will have the opportunity to work on exciting projects, drive impactful change, and make a meaningful contribution to our organization’s success. We offer competitive compensation and opportunities for career growth and development.