What are the responsibilities and job description for the Marketing Specialist position at Technology Partners?
Technology Partners has developed an early stage SaaS product that is leading the charge in transforming enterprise data environments, preparing organizations for the AI-driven future. We are seeking a motivated Marketing Specialist to help build our technical thought leadership, manage our digital presence, and drive lead generation in alignment with our bold, focused vision
Responsibilities
- Maintain and update the company website using HubSpot and no-code platforms.
- Work with the team to create compelling blogs, whitepapers, and case studies tailored to enterprise data leaders.
- Create and manage digital ad campaigns (LinkedIn Ads, Google Ads) to generate qualified leads with content support from our team.
- Execute and refine social media strategies across LinkedIn (potentially others) increasing engagement and reach.
- Publish and manage content on HubSpot, ensuring SEO optimization.
- Track and report on marketing performance using HubSpot analytics and Google Analytics.
- Plan and support the execution of webinars (and possibly trade show) marketing strategies to showcase our product.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Strong technical writing skills with an ability to communicate complex ideas clearly.
- Familiarity with HubSpot, Google Ads, or LinkedIn Ads (or a dedication to learning quickly).
- Basic understanding of SEO and digital marketing principles.
- A proactive attitude, attention to detail, and a passion for winning.
An Example Week
- Website Management: 8-10 hours
- Content Creation: 10-12 hours
- Social Media Management (Increased): 5-7 hours
- Digital Marketing (Lead Gen): 8-10 hours
- Data Analytics & Reporting: 2 hours
- Event/Webinar Support: 3-4 hours
What We Offer
- A collaborative, mission-driven team.
- Valuable hands-on experience in a fast-paced environment that should serve to jumpstart your marketing career.
- Opportunities for growth and development in enterprise SaaS marketing powered.
- 401K, PTO, Health, Dental, and Vision Insurance
