What are the responsibilities and job description for the Internal Communications Strategist position at Teco Energy?
POWER UP A CAREER WITH US
Our people are our greatest investments.
Be the light to help us keep our customers connected. If you are interested in a career and not just a position, Tampa Electric is the place to be! Tampa Electric offers competitive pay, a comprehensive benefits package and opportunities for growth and development in a friendly and professional work environment. We embrace diversity and the inclusion of all. We believe our differences, unique perspectives and talents are our strengths and integral to the success of our company.
We’re honored to serve approximately 780,000 customers across West Central Florida and safely provide them with clean, affordable and reliable electricity. We’ve been doing it for more than 100 years, and there’s so much more ahead.
Join our team of energy experts as we build on that legacy through innovation, continued solar investments, cost-effective and sustainable energy solutions all while keeping top-notch customer service at the center of all we do.
Power up a career with us. Our people are our greatest investments.
Be the light to help us keep our customers connected. If you are interested in a career and not just a position, Tampa Electric is the place to be! Tampa Electric offers competitive pay, a comprehensive benefits package and opportunities for growth and development in a friendly and professional work environment. We embrace diversity and the inclusion of all. We believe our differences, unique perspectives and talents are our strengths and integral to the success of our company.
We’re honored to serve approximately 780,000 customers across West Central Florida and safely provide them with clean, affordable and reliable electricity. We’ve been doing it for more than 100 years, and there’s so much more ahead.
Join our team of energy experts as we build on that legacy through innovation, continued solar investments, cost-effective and sustainable energy solutions all while keeping top-notch customer service at the center of all we do.
Tampa Electric is a subsidiary of Emera Inc., a family of energy companies which also includes TECO Peoples Gas and New Mexico Gas Company. Emera provides energy to residential and commercial customers in the United States, Canada, and the Caribbean, with career opportunities available in all of these locations.
TITLE: Internal Communications Strategist
PERFORMANCE COACH: Manager of Internal Communications
COMPANY: Tampa Electric Company
DEPARTMENT: Communications & Marketing, Customer Experience
PERFORMANCE COACH: Manager of Internal Communications
COMPANY: Tampa Electric Company
DEPARTMENT: Communications & Marketing, Customer Experience
POSITION CONCEPT
The Internal Communications Strategist is responsible for building communication strategies and incorporating them into the organization’s broader integrated marketing communication plan. These communications focus on customer, stakeholder and employee communications. Internal Communications Strategist will also help to develop and oversee the successful implementation of the communication strategies and integrated marketing communication plan to ensure the business strategy, goals and initiatives of Tampa Electric are accomplished.
The Internal Communications Strategist is responsible for building communication strategies and incorporating them into the organization’s broader integrated marketing communication plan. These communications focus on customer, stakeholder and employee communications. Internal Communications Strategist will also help to develop and oversee the successful implementation of the communication strategies and integrated marketing communication plan to ensure the business strategy, goals and initiatives of Tampa Electric are accomplished.
PRIMARY DUTIES AND RESPONSIBILITIES:
1. Assist in developing the strategy and plans for proactive and reactive internal communications using a variety of approaches including blogs, Q&As, videos, podcasts, infographic content, posters, webinars, etc. Ensure that internal communications are in line with the voice of the Tampa Electric brand. Keep the messaging relevant, relatable and responsive to enhance employee engagement and adoption of internal initiatives. (40%)
2. Assist with developing communication strategies with a heavy emphasis on internal engagement, incorporate them into the organization’s broader integrated marketing communication plan for maximum employee awareness and adoption. Responsible for providing communication leadership to internal partners, developing and implementing an employee experience strategy and communication plan that empowers and equips team members to be successful. (20%)
3. Collaborate with Customer Experience, Safety, HR, IT, Operations and other internal teams to understand employee communication needs and generate on-brand, consistent and engaging messaging across the company. Work across teams and departments to secure approvals, make necessary edits and distribute content in a timely fashion. (10%)
4. Work with Internal Communications team and the Channel Management team to understand the broader communications plan, goals, campaign themes, timelines and channel effectiveness. In coordination with the Channel Management team, develop and manage channel strategies, ensuring KPIs are met and/or exceeded including product marketing goals, communication recall and positive sentiment. (10%)
5. Develops executive level messages, speeches and presentations. Makes recommendations on elements that should be included, appropriate tone and key messages that should be included with officer remarks. Responsible for grammatical accuracy. Writes effective and compelling speeches and presentations the convey impactful information and presents the officer in a manner consistent with the TECO brand and culture. (10%)
6. Maintain a strong collaborative relationship with the Channel Management team, the Brand & Strategy team and the Creative Content Development team; always working across the groups, sharing expertise across the disciplines, and working closely to actively promote a culture of high performance and continuous improvement that values learning and a commitment to quality. (10%)
1. Assist in developing the strategy and plans for proactive and reactive internal communications using a variety of approaches including blogs, Q&As, videos, podcasts, infographic content, posters, webinars, etc. Ensure that internal communications are in line with the voice of the Tampa Electric brand. Keep the messaging relevant, relatable and responsive to enhance employee engagement and adoption of internal initiatives. (40%)
2. Assist with developing communication strategies with a heavy emphasis on internal engagement, incorporate them into the organization’s broader integrated marketing communication plan for maximum employee awareness and adoption. Responsible for providing communication leadership to internal partners, developing and implementing an employee experience strategy and communication plan that empowers and equips team members to be successful. (20%)
3. Collaborate with Customer Experience, Safety, HR, IT, Operations and other internal teams to understand employee communication needs and generate on-brand, consistent and engaging messaging across the company. Work across teams and departments to secure approvals, make necessary edits and distribute content in a timely fashion. (10%)
4. Work with Internal Communications team and the Channel Management team to understand the broader communications plan, goals, campaign themes, timelines and channel effectiveness. In coordination with the Channel Management team, develop and manage channel strategies, ensuring KPIs are met and/or exceeded including product marketing goals, communication recall and positive sentiment. (10%)
5. Develops executive level messages, speeches and presentations. Makes recommendations on elements that should be included, appropriate tone and key messages that should be included with officer remarks. Responsible for grammatical accuracy. Writes effective and compelling speeches and presentations the convey impactful information and presents the officer in a manner consistent with the TECO brand and culture. (10%)
6. Maintain a strong collaborative relationship with the Channel Management team, the Brand & Strategy team and the Creative Content Development team; always working across the groups, sharing expertise across the disciplines, and working closely to actively promote a culture of high performance and continuous improvement that values learning and a commitment to quality. (10%)
SUPERVISION
Indirect Supervision: Relationships with external third-party program vendors, creative service providers and marketing agencies.
Indirect Supervision: Relationships with external third-party program vendors, creative service providers and marketing agencies.
RELATIONSHIPS
Key Internal: TECO Department leads, HR, Safety, IT, Operations, Customer Experience, Communications & Marketing
Key External: Vendors, service providers and industry associations.
Key Internal: TECO Department leads, HR, Safety, IT, Operations, Customer Experience, Communications & Marketing
Key External: Vendors, service providers and industry associations.
QUALIFICATIONS
Required: Bachelor's in Journalism, Communications, Public Relations, Marketing or related field.
Required: Bachelor's in Journalism, Communications, Public Relations, Marketing or related field.
Licenses/Certifications
Required: Must maintain a valid Florida driver’s license.
Required: Must maintain a valid Florida driver’s license.
EXPERIENCE:
Required: 7years of experience in communications with demonstrated experience developing comprehensive and strategic communication plans including employee communications, extensive writing and editing experience.
Preferred: Experience in editing video and audio.
Required: 7years of experience in communications with demonstrated experience developing comprehensive and strategic communication plans including employee communications, extensive writing and editing experience.
Preferred: Experience in editing video and audio.
KNOWLEDGE/SKILLS/ABILITIES:
Required:
Required:
- Innovative and strategic thinker, with a track record for translating strategic thinking into action plans and output.
- Energetic, self-reliant, good problem solver and results oriented.
- The ability to form effective, consultative working relationships with colleagues at all levels and external stakeholders
- Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interface with senior management.
- Comfortable working under pressure and meeting deadlines, exceptional prioritization and organizational skills.
- Thorough knowledge of strategic communications and employee communications.
- Experience in leading transformational communication initiatives.
- Working knowledge of Microsoft Suite using PowerPoint, Excel, and Word.
- Available for on-call and after hours work on projects and issues management.
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