What are the responsibilities and job description for the Optimization Manager position at Tecovas?
Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.
Tecovas is looking for an Optimization Manager to manage and optimize technical SEO and conversion rate optimization (CRO) strategies to enhance site performance, visibility, and user engagement. Reporting directly to the Senior Director of Digital, you will oversee SEO platforms, A / B testing initiatives, analyze test results for actionable insights and ensure alignment of optimization efforts with business goals to drive conversion.
This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.
What you'll do :
Technical SEO Management :
- Platform Oversight : Manage and optimize the technical SEO platform, continuously monitoring and interpreting SEO performance data to make informed recommendations.
- Testing and Deployment : Develop, implement, and oversee SEO tests to assess the impact of changes on rankings, site visibility, and user engagement.
- Strategic Recommendations : Leverage data from the SEO platform to build insights and advocate for high-impact adjustments to site structure, content, and other technical elements.
- Trend Adaptation : Stay current with search engine algorithm changes and SEO trends, applying insights to proactively adjust strategies.
- Vendor Collaboration : Work closely with our SEO vendor, ensuring their strategies and execution align with business objectives and the latest SEO best practices.
Conversion Rate Optimization (CRO)
Cross-Functional Collaboration
Experience we're looking for :
What you bring to the table :
Full Time Benefits & Perks :
About Us :
Tecovas was born out of a love for cowboy boots, their time-honored craftsmanship, rich materials that last, and traditional styling that always looks good. Each pair of Tecovas boots is crafted by hand in over 200 steps. It's not the easiest or cheapest method, but we're committed to classic construction techniques that stand the test of time. With 42 retail stores (and counting) across the country, we're bringing western goods into new frontiers and aim to be the most welcoming brand in western. We're certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!
Important note : We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we're headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual "on-site" interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you're on the fence, just give it a try!
Hiring process and disclaimer : Should you receive an offer from us after going through the interview process, a background check will be conducted prior to onboarding. The results of a background check are evaluated as part of the hiring process, but this does not mean that you will not be considered for the job based upon the results. We are an equal opportunity employer and we encourage everyone to apply!
