What are the responsibilities and job description for the Account Executive position at TEGNA?
WBIR, the undisputed TEGNA NBC powerhouse in Knoxville, TN, is on the hunt for a Total TV Seller (multi-screen), to join our elite sales force and take control of the #1 client list in the market!
Knoxville is a thriving city known for its low cost of living, stunning scenic views, and outdoor lifestyle nestled near the Smoky Mountains. It offers the perfect blend of vibrant city life and natural beauty, making it one of the best places to live and work in the country.
As media consumption evolves, we’re not just keeping up—we’re dominating, leading the charge in delivering cutting-edge content across every screen, ensuring our advertisers connect with their audience on every platform faster and smarter than the competition. This is your chance to seize the future at TEGNA, a digital-first company where success knows no limits.
We’re looking for a digitally-savvy, cross-platform sales shark who thrives in a high-stakes, fast-paced environment, and lives for delivering innovative, game-changing solutions. If you're a driven, high-octane seller with a passion for representing the most comprehensive range of broadcast and digital products, and the ambition to work with Knoxville’s top clients, we want you!
Do you have the hunger to win? Ready to take the reins of the best client list in the market and deliver unmatched solutions while partnering with the leading station in Knoxville? This opportunity is tailor-made for you—let’s win together.
What We Offer:
- Winning, inclusive, collaborative, supportive, and fun culture
- Base Salary Uncapped Commissions
- Leading media products
- Training resources
- Generous benefit
- Career growth opportunities at one of our 64 ABC, NBC, CBS, or FOX stations.
What You Will Do:
- Consistently prospect for new revenue opportunities using client and category insights.
- Upsell current clients by engaging them in the full product line of WBIR-TV offerings.
- Create custom solutions-driven campaigns that meet client needs across multiple media platforms including broadcast, digital, and Streaming (OTT).
- Seek opportunities to expand relationships with key clients by taking an active role in understanding their business needs and competitive landscape.
- Establish strong relationships with internal team members by providing the Account Management team with clear and concise direction for the successful execution of campaigns.
- Partner with your Account Manager to provide exceptional customer service and contract fulfillment.
- Strategically utilize Matrix and station CRM to manage day-to-day activity, pipeline, and forecasts.
- Positively and professionally represent the media group to the community at events and surrounding businesses.
What You Need:
- 2 to 3 years of account engagement in a professional, fast-paced media sales environment.
- Proven track record of successfully achieving or exceeding sales goals and developing new business opportunities as a seller.
- Established knowledge of marketing solutions including broadcasting and digital advertising including audio and interactive, and be a perpetual learner, eager to continuously expand your knowledge.
- Prior working experience using Microsoft Office Suite and CRM (Client Relationship Management) systems, and ability to leverage technology to project manage workload and achieve goals.
- Excellent written and verbal communication abilities to proactively communicate with clients, co-workers, and vendors, and to write/edit compelling proposals.
- Possess a creative mind to put together unique campaigns focused on solving client needs with ability to work effectively as part of a team.
- Proven effective problem solver with ability to quickly adapt to changing and competing priorities while meeting deadlines.
- Strong business acumen with attention to detail and accuracy, as well as strong organization and time management skills.
- Self-motivation and a strong work ethic are essential attributes to be successful.
