What are the responsibilities and job description for the Market Sales Manager position at TEGNA?
Company Description
About TEGNA
TEGNA Inc. (NYSE : TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.
Role Description
KCEN KAGS TV, the NBC affiliates in Waco and Bryan College Station, TX are seeking an accomplished sales leader to spearhead operations in Central Texas. The Market Sales Manager will formulate, direct, and implement the station’s sales strategy to meet or surpass annual budget goals, fostering revenue growth across linear, streaming, and digital platforms. Additionally, the Market Sales Manager is also responsible for cultivating a high-performing sales team, empowering staff, and securing alignment to ensure the effective execution of KCEN KAGS's sales strategy.
This position is also eligible for the Company's bonus plan(s).
Qualifications
- Build the sales strategy to achieve or exceed the station’s revenue goals.
- Recruit, develop, retain, and supervise an elite, and highly performing sales team.
- Price and manage inventory to meet and exceed budget goals with accurate forecasting.
- Work collaboratively with all station’s department heads and the General Manager to create incremental revenue opportunities and ensure a smooth experience for clients from order to implementation of their marketing campaigns.
- Collaborate with centralized marketing and news leaders on ratings, estimates, and projections to optimize value.
- Gain an understanding of the market and the business opportunities available to grow market share in each revenue stream by leveraging TEGNA’s resources.
- Develop strong relationships with local advertisers and agencies to grow business and develop new opportunities.
- Lead change effectively and embrace new product opportunities.
- Closely partner with TEGNA Sales to optimize opportunities with national and political accounts and grow shares.
- Regularly maintain various reports needed for station leadership and TEGNA Corporate leadership.
- Represent station in external sales and marketing-related industry functions.
- Travel on a regular basis and attend sales-related functions after business hours.
Requirements :
Job Application for Market Sales Manager at TEGNA Inc.
