Marketing Automation Specialist

Job Description

Job Description

Overview :

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. Our client is a leading biotechnology company that combines technological insight with world-class manufacturing, scientific expertise, and process excellence and helps their customers to deliver new and innovative medicines that help treat a wide range of diseases. Our client specializes in pharmaceutical ingredients, Bioscience, Biopharmaceuticals, Custom manufacturing, Biotechnology, Life science ingredients, Nutrition, Microbial Control, Agriculture, Materials Science, Personal Care, and cell and gene therapy.

Job Title : Marketing Automation Specialist / Support

Location : Walkersville, MD - 21793

Duration : 8 Months

Job Type : Contract

Work Type : Onsite

Key Responsibilities

For operational marketing automation consulting, role is to support our client in plenty of activities regarding Email Marketing Campaigns, Personalization Campaigns or A / B Tests with Adobe Marketo. These activities are or could be :

• Landing page and form building
• Build up (concepted) Personalization Campaigns
• Build up (concepted) A / B Tests for existing Campaigns
• Set up and execute drip / nurture campaigns with complex logic
• Audience Segmentation
• Creation of lead scoring rules to drive conversions
• Data hygiene to increase marketo database and enhance delivery rates
• Data enrichment
• Database Optimization : support efforts for strong data hygiene including the build of normalization campaigns, enriching campaigns, data segmentations, deliverability campaigns, and overall database clean up and templatization.
• Maintain marketing forms for compliance and optimization
• Work within Wrike for marcom project management

Key Requirements :

TekWissen Group is an equal opportunity employer supporting workforce diversity.