What are the responsibilities and job description for the Senior Director, Health Plan Marketing position at Teladoc Health?
A company is looking for a Senior Director, Health Plan Business Marketing.
Key Responsibilities
Analyze health plan market trends and buyer insights to inform strategic planningDevelop client-specific marketing strategies to secure new health plan partnershipsLead the B2B marketing team, providing direction and mentorship while fostering collaboration
Required Qualifications
Bachelor's degree in marketing, business administration, healthcare administration, or a related field; Master's degree preferred12 years of B2B marketing experience, particularly in health plan / health insurance marketing3 years in a supervisory roleDeep understanding of the healthcare landscape, including value-based care and population health managementProven success in executing marketing strategies that enhance engagement and client acquisition
