What are the responsibilities and job description for the Digital Marketing Specialist position at TELCOR Inc?
Digital Marketing Specialist
TELCOR Inc, a nationally recognized provider of healthcare software and billing service. Marketing at TELCOR is managed by a small, yet mighty team providing marketing support for three business units—Point of Care, Revenue Cycle Management and Revenue Cycle Services. We offer B2B products and services to more than 2,600 hospitals and labs across the country.
In this role, the Digital Marketing Specialist will design and execute digital marketing strategies to engage new prospects, drive leads through the funnel and retain clients. These strategies include driving SEO/SEM optimization, creating impactful digital ads, managing social media and company website, as well as collaborating with outside vendors. This will also include creating original content and designing graphic elements to be used in digital campaigns.
This role will require you to work in the office located in Lincoln, NE. Teleworking is available at manager's discretion.
Requirements
TELCOR Inc, a nationally recognized provider of healthcare software and billing service. Marketing at TELCOR is managed by a small, yet mighty team providing marketing support for three business units—Point of Care, Revenue Cycle Management and Revenue Cycle Services. We offer B2B products and services to more than 2,600 hospitals and labs across the country.
In this role, the Digital Marketing Specialist will design and execute digital marketing strategies to engage new prospects, drive leads through the funnel and retain clients. These strategies include driving SEO/SEM optimization, creating impactful digital ads, managing social media and company website, as well as collaborating with outside vendors. This will also include creating original content and designing graphic elements to be used in digital campaigns.
This role will require you to work in the office located in Lincoln, NE. Teleworking is available at manager's discretion.
Requirements
- 3 year experience with SEO/SEM, Google Analytics, Google Search Console, Google AdWords
- 3 years working experience in digital marketing
- Strong graphic design, layout, and creative writing skills (Adobe Creative Cloud – Illustrator, InDesign, Photoshop, etc.)
- Exceptional Microsoft Office skills including Word, Excel® and PowerPoint®
- Experience with WordPress, HubSpot, and content marketing platforms
- Current with the latest trends and best practices in online marketing and measurement
- Strong analytical skills and data-driven thinking
- Prefer bachelor’s degree in marketing, digital media or relevant field
- Prefer experience in healthcare sales or marketing
- Occasional travel via commercial airline
- Willing to travel occasionally to customer sites and/or trade shows
TELCOR is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other characteristic protected by law.
All trademarks, service marks, trade names, trade dress, product names and logos appearing herein are the property of their respective owners.
Microsoft and Excel are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
