Senior Marketing Manager- Lead Generation-Agribusiness

TELUS Agriculture & Consumer Goods is a great place to work. You can see it in our team members. The diversity of the team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative technology solutions we offer.

Our team members include people like you – enthusiastic, analytical, innovative, passionate, authentic and energetic. We believe that you'll find our high-performance culture personally fulfilling, professionally challenging and financially rewarding.

Here’s the impact you will make and what we will accomplish together

TELUS Agriculture & Consumer Goods is leveraging our world-leading technology and innovation to tackle one of the most pressing social challenges of our time – achieving more efficient production while lowering the impact on the environment. We believe that by delivering data insights and digital solutions that empower and connect producers to consumers we can improve the quality, safety and sustainability of our food and consumer goods.

We offer an unmatched suite of innovative solutions and purpose-built applications for every participant in the supply chain, from seed manufacturers and farmers through to grocery stores and consumer goods companies. Our solutions consist of the latest technologies that enable our customers to optimize their businesses with more accuracy, efficiency and profit and create unified, trusted and sustainable food and consumer goods value chains.

As a Senior Marketing Manager for Agribusiness, you will build and execute outbound marketing strategies to generate leads for our products and services. Your role will involve managing various aspects of campaign development, including strategy, content, creative, implementation, and analysis.

Here’s how

• Develop outbound lead generation campaigns: Build targeted campaigns to fill the top of the funnel. Develop the campaign strategy and manage the execution in partnership with content marketing, event marketing, product marketing and digital promotion primes.
• Monitor campaign performance: Establish, track and analyze campaign metrics and key performance indicators to measure the effectiveness and success of marketing efforts. Prepare and present reports to an executive audience.
• Optimize campaign performance: Define and optimize our strategy for the best mix of channels to connect with target audiences across social, industry/specialized media and industry partners. Use data and market feedback to understand where strategies have fallen short in the past and suggest ways to improve success and drive growth. Define and optimize our strategy for the best mix of channels to connect with target audiences across social, industry/specialized media and industry partners.
• Email channel optimization: Own the email strategy, execution, and optimization for targeted campaigns, content distribution and customer communications. This will include email copy writing in partnership with content marketing, brand, and product marketing primes.
• Data segmentation: Partner with marketing operations to ensure we have the right target customer data in HubSpot and work with marketing operations to segment, measure and optimize lists. Develop strategies to address gaps in list completeness.
• Partner with sales leads to adapt campaign strategies and target key accounts with account based marketing tactics.
• Coordinate cross-functional teams: Collaborate with internal teams to ensure smooth campaign execution and alignment with brand guidelines.
• Optimize marketing processes: Partner with marketing operations primes to refine processes for campaign strategy, execution and measurement.
• Conduct market research: Gather and analyze data to understand consumer behavior, market trends, and competitive landscape, and use these insights to inform campaign strategies.

What you bring to the role

• Degree in marketing or equivalent experience
• 7 years of experience with B2B campaign and content management
• Strong business acumen with experience carrying out campaign marketing efforts, including strategic planning, market research, project management, and data analysis
• Creative & strategic thinking: ability to anticipate and respond to changing market needs, and generate innovative and compelling content and campaign concepts to engage the target audience
• Must be comfortable with autonomy and able to manage multiple stakeholders and projects with extreme attention to detail and organization skills
• A collaborator who can work cross-functionally – role requires substantial relationship management both internal and external to the team
• Exceptionally strong communication skills
• Proven ability to create demand and build nurture programs linked to business goals
• Understanding of campaign planning software and technologies
• Familiarity with the Agriculture industry considered an asset

Ideal Candidate

• Self-starter – able to work independently; anticipates needs and takes initiative
• Analytical – able to quickly synthesize key information and take action to drive results
• Organized – excellent time management and prioritization skills
• Adaptable – comfortable working in a dynamic, quickly evolving environment
• Problem solver – able to easily pivot and find new, innovative solutions
• Team oriented – exceptionally strong interpersonal skills, works well with individuals across teams

What We Give Back to You

• Opportunities to excel and show your stuff – work on high value and high visibility projects
• Flexible work styles with the ability to work in and out of the office
• Work in an organization that actively supports you giving back to the community you live in
• Competitive pay and benefits
• A workplace that lets you be your best everyday and embraces our core values:
  • We passionately put our customers and communities first
  • We embrace change and innovate courageously
  • We grow together through spirited teamwork

Job Information:

Location - State/Remote
Employment Type - Full Time

US Base Salary Range - $108.K - $162. K USD

Bonus/Commissions - Eligible for the Sales Incentive Plan or Eligible for a performance-based bonus

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, we offer rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures or SIP (Sales Incentive Plan) where applicable
• Flexibility to work in-office, virtually or a combination of both
• Comprehensive benefits package, incentive and recognition programs
• 401K contributions
• Career growth and learning & development opportunities to develop your skills
• And much more…

*All benefits are subject to eligibility requirements.

Your Talent Acquisition Partner can share more information about our compensation package and your preferred working location during the hiring process.

Join us

Collectively, our talented team and integrated solutions uniquely position us to transform collaboration within the industry at a global level, empowering and connecting producers to consumers for a more efficient, sustainable future.

Everyone belongs at TELUS Agriculture & Consumer Goods. It doesn’t matter who you are, what you do or how you do it, at TELUS Agriculture & Consumer Goods, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.

Do you share our passion for enabling remarkable human outcomes?

Together, let’s make the future friendly.

Accessibility

TELUS Agriculture & Consumer Goods is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

Salary : $108,000 - $162,000