Copy of Paid Media Buyer

Job Title: Paid Media Buyer

Location: Remote (Hybrid opportunities available for Dallas, TX)

Salary: $60,000 - $70,000, commensurate with experience

About TelyRx:
TelyRx is a tech-enabled pharmacy revolutionizing access to prescription medications through next-day delivery, innovative technology, and seamless customer experience. We're dedicated to breaking down barriers in healthcare to provide essential medications quickly, affordably, and reliably.

Position Overview:
We're seeking a dynamic Paid Media Buyer to lead our digital advertising strategy across OTT (Over-the-Top) platforms, CTV (Connected TV), and earned media channels. This role will also oversee all digital paid ad accounts, ensuring data-driven decisions that maximize ROI. By incorporating the responsibilities of a Paid Search Specialist, you'll be at the forefront of driving performance across multiple digital marketing touchpoints.

Key Responsibilities:

• Media Strategy and Management:
  
  • Plan, execute, and optimize campaigns on OTT and CTV platforms.
  • Develop innovative earned media strategies to increase brand visibility.
  • Manage and oversee all digital paid ad accounts (Google Ads, Meta, YouTube, etc.).
• Search Advertising:
  
  • Conduct keyword research and implement PPC campaigns.
  • Monitor campaign performance and adjust bids to achieve KPIs.
  • Generate reports with actionable insights for continuous improvement.
• Data Analysis and Optimization:
  
  • Leverage analytics tools to track, measure, and improve campaign performance.
  • Collaborate with the marketing team to ensure data-driven strategies align with broader business objectives.
• Collaboration:
  
  • Work closely with creative teams to develop compelling ad visuals and videos.
  • Partner with marketing leadership to ensure consistency across all media channels.

Preferred Qualifications:

• Experience in healthcare, pharmacy, or highly regulated industries.
• Hands-on experience with programmatic advertising platforms.
• Creative flair for developing compelling ad content.

What We Offer:

• Competitive salary and bonus opportunities.
• Comprehensive health, dental, and vision insurance.
• Flexible remote work environment.
• Generous PTO and paid holidays.
• 401(k) retirement plan with company match.
• Professional development and training opportunities.
• Collaborative, mission-driven team culture.
• Opportunity to make an impact in a rapidly growing healthcare tech company.

• Proven experience in paid media buying, with expertise in OTT, CTV, and digital advertising platforms.
• Strong background in paid search advertising (Google Ads, Bing Ads, etc.).
• Exceptional analytical skills with experience in tools like Google Analytics, Tableau, or similar.
• Ability to manage multiple campaigns across different platforms while meeting deadlines.
• Familiarity with performance-based marketing metrics such as ROAS, CPA, and CTR.
• Excellent communication and collaboration skills.

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