What are the responsibilities and job description for the Senior Digital Marketing Analyst position at TEMENOS USA, Inc?

ABOUT TEMENOS

Temenos powers a world of banking that createsopportunities for billions of people and businesses everywhere. We do thisthrough the pioneering spirit of 7500 Temenosians who are passionate aboutmaking banking better, together.

We serve 3000banks from the largest to challengers and community banks in 150 countries. Wecollaborate with clients to build new banking services and state-of-the-artcustomer experiences on our open banking platform, helping them operate moresustainably.

At Temenos, we have an open-minded and inclusive culture, where everyone hasthe power to create their own destiny and make a positive contribution to theworld of banking and society.

THE ROLE

Wehave an exciting career opportunity for an experienced, Senior Digital MarketingAnalyst. The candidate should have specific experience with measuring digitalcampaigns and journeys across paid, owned, and earned channels while collaboratingeffectively with other teams.

Tosuccessfully execute on the expectations of this role, the candidate willrequire a deep understanding of digital analytics with the ability to extractactionable insights. Must possess the ability to speak the language of the businessand translate marketing metrics and insights into business drivers that Salescares about. The candidate will report to the Director of Digital Marketing.

Location : United States (Preferably East Coast)

OPPORTUNITES

Perform digital performance analysis for digital marketing campaigns supporting awareness, consideration, thought leadership, and demand generation.
Analyse user navigation paths, source of traffic, and demographics to understand user experience and identify areas for improvement on the web.
Increase web traffic and conversions to leads / pipeline from the website, from key business segments, personas, and roles.
Implement tracking to capture user interactions and conversions across all digital channels.
Track performance from A / B testing to measure the impact on user behaviour and conversion rates.
Communicate recommendations on digital marketing performance and ensure they are understood by all stakeholders and team members.
Oversee the development and integration of advanced data analytics in digital.
Update and maintain GA4 and digital campaign dashboards.
Build and manage the creation of web pages using Wordpress.

SKILLS

You should have a deep understanding of data analytics for all paid, owned, and earned channels.

You will use analytics tools to track, measure, and analyse digital data to gain insights and rive marketing strategies.

You will be familiar with how marketing campaigns are created from awareness to demand.

You will have excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.

You should have strong program management skills, with the ability to manage multiple projects and priorities simultaneously.

Finally, you should be an excellent communicator and interpersonal skills, with the ability to influence stakeholders at all levels of the organization.

10 years managing digital marketing insights and analytics, utilizing marketing dashboards, excel pivot charts, and creating PowerPoint slides.

Knowledge of financial services market a plus but not required.

Knowledge of enterprise software or IT market a plus but not required.

You should be a strategic thinker with a strong business acumen and a results-driven approach.

Highly organized and detail-oriented, with a commitment to operational excellence.

Adaptable and agile, with the ability to thrive in a dynamic and changing environment.

Collaborative and team-oriented, with a passion for driving success through cross-functional partnerships.

VALUES

Care about Temenos, our people, customers, and partners.

Commit to delivering a 1st class Marketing Operations experience.

Collaborate to maintain the highest standards of Temenos through self-motivation, ambition and focus. Be a Temenosity ambassador!

Challenge yourself to achieve targets and strive to keep Temenos at its highest level in the market.

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Senior Digital Marketing Analyst

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