Senior Director, Revenue Marketing Operations

Your Role:

We are seeking a highly skilled and experienced Senior Director of Revenue Marketing Operations to lead and scale our marketing operations, analytics, and revenue efficiency efforts. This individual will play a critical role in driving operational excellence, pipeline analysis, and demand generation programs in alignment with our business objectives. Reporting to the SVP of Marketing, the Senior Director of Revenue Operations will be a player-coach who balances strategic thinking with hands-on execution.

This role is instrumental in optimizing our marketing tech stack, ensuring SDR efficiency, analyzing pipeline and campaign performance, and enabling data-driven decision-making to support our growth as a $1B public company. The ideal candidate will bring deep expertise in marketing operations, experience scaling organizations, and a strong understanding of the cybersecurity persona.

Your Opportunity:

• Leadership & Management:

  • Act as a player-coach to lead and mentor a team managing marketing operations, webinars, database marketing, and persona-based marketing

  • Collaborate closely with regional marketing leaders, performance/digital marketing teams, and other cross-functional stakeholders to implement and optimize demand generation programs

• Marketing Operations:

  • Oversee the day-to-day management and strategic optimization of the marketing tech stack, ensuring systems are fully integrated and aligned with overall business goals

  • Manage and improve operational processes for marketing automation, ABM programs (e.g., Demandbase), and webinar execution

• Revenue Analytics:

  • Own pipeline analysis, including multi-touch attribution, campaign performance by product, and overall pipeline health metrics

  • Work side-by-side with our in-house data analytics team to create compelling reporting and models that drive increased bookings

  • Provide actionable insights to the SVP of Marketing and executive team to optimize marketing efforts and ensure alignment with revenue goals

• SDR Analytics & Efficiency:

  • Work closely with SDR leaders to analyze performance, improve lead conversion efficiency, and refine processes for qualifying and routing leads

  • Develop and monitor key performance indicators (KPIs) to measure SDR success and identify areas for improvement

• Collaboration & Stakeholder Management:

  • Foster strong relationships with regional marketing leaders, performance marketing leaders, and sales teams to align on strategy and execution

  • Partner with internal teams to ensure a seamless end-to-end lead-to-revenue process

What You'll Need:

• 12 years of experience in marketing operations, revenue operations, or a similar role in B2B SaaS or technology organizations, ideally in a $500M public company
• Demonstrated ability to scale marketing operations and analytics functions in a high-growth environment
• Deep knowledge of marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and ABM tools (e.g., Demandbase)
• Expertise in pipeline analytics, multi-touch attribution, and marketing performance measurement
• Familiarity with analytics tools like Tableau, Power BI, or similar platforms
• Proven ability to lead and develop high-performing teams while also executing hands-on work when needed
• Strong cross-functional collaboration skills with the ability to influence and align stakeholders across marketing, sales, and SDR teams
• Understanding of cybersecurity personas, buyer journeys, and the nuances of marketing within the cybersecurity industry is highly preferred
• Bachelor’s degree in marketing, business, or a related field. MBA preferred but not required
• Analytical and data-driven mindset with strong problem-solving skills
• Comfortable balancing strategic oversight with tactical execution as a player-coach
• Strong communication and presentation skills, with the ability to distill complex data into actionable insights for executive audiences
• Adaptable and resourceful, thriving in a fast-paced, dynamic environment

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