What are the responsibilities and job description for the Paid Search Manager position at Tend?
At Tend, we do dental differently.
Tend is rewriting the playbook of modern dentistry by building a company around the patient and the provider. We believe that with the power of technology, a hospitality-driven mindset, and a top tier clinical team, we can make going to the dentist something to look forward to. Our vision is to transform the dental experience into one that is empowering, human and personalized.
Since launching in 2019, we have provided exceptional care to over 100,000 patients across five major cities: New York, Washington DC, Boston, Atlanta and Nashville. With thousands of five-star reviews, Tend has become one of the country's top-rated and in-demand dental practices, with over 650 team members to support this mission. We’re continuing to grow quickly and looking for the best of the best to come join our team.
Location: Remote - Northeast US only
Reports to: VP of Marketing
Employment Type: Full-time
NOT Accepting Agencies
About The Role
We’re looking for a Paid Media Manager with a strong background in multi-location campaign management, particularly across major markets (NYC, DC, etc.). This role requires expertise in Google Ads and paid social platforms (Meta, LinkedIn,, etc.), along with a deep understanding of local search and audience targeting strategies to drive high-intent traffic and patient acquisition.
You’ll be responsible for the end-to-end execution of paid search and paid social campaigns, including campaign setup, budget management, keyword/audience planning, creative testing, reporting, and ongoing optimizations. Experience in healthcare, dental, or multi-location service-based industries is highly preferred, as you’ll be managing campaigns focused on patient acquisition and appointment bookings.
What You’ll Do
Please note, this position is a full-time position and we are not seeking agencies to apply or reach out in regards to this role
New York pay range
$100,000 - $115,000 USD
The Tend Difference
The highest standard of care, anywhere.
You’ll work with highly-esteemed clinical leadership and experience-obsessed colleagues to provide the best patient experience possible, with access to technology that’s head and shoulders above the average practice. You’ll have exciting opportunities to collaborate with talented team members to make visits extraordinary. Our hospitality-driven approach to care means that patients actually look forward to seeing you.
A Top-tier Clinical Team Who Puts Patients First.
We value science over sales, and promote a culture of warmth and hospitality — our teams are recognized for going the extra mile for our patients. We trust our providers to put patient needs first, and never implement production quotas. We offer a warm, collaborative culture and are proud to be an inclusive, curious team driven by excellence.
Innovate Dentistry. Tend To Others. Grow Together.
Tend has become beloved by patients and providers alike for combining beautiful work environments with cutting-edge clinical technology. Our providers are rewarded based on an innovative pay structure, as well as education programs that are training the next generation of industry leaders. And our top-notch total rewards packages include both best-in-class benefits and compensation. You’ll not only have the chance to be part of a thriving, industry-changing company, but empowered to become an expert in your field and supported through continuing education.
Tend is an Equal Opportunity Employer.
Tend is committed to promoting a work environment in which differences are respected, employees are treated fairly, and individual contributions are valued and rewarded. We are proud to be an Equal Opportunity Employer. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Please refer to our Privacy Policies linked here.
Tend is rewriting the playbook of modern dentistry by building a company around the patient and the provider. We believe that with the power of technology, a hospitality-driven mindset, and a top tier clinical team, we can make going to the dentist something to look forward to. Our vision is to transform the dental experience into one that is empowering, human and personalized.
Since launching in 2019, we have provided exceptional care to over 100,000 patients across five major cities: New York, Washington DC, Boston, Atlanta and Nashville. With thousands of five-star reviews, Tend has become one of the country's top-rated and in-demand dental practices, with over 650 team members to support this mission. We’re continuing to grow quickly and looking for the best of the best to come join our team.
Location: Remote - Northeast US only
Reports to: VP of Marketing
Employment Type: Full-time
NOT Accepting Agencies
About The Role
We’re looking for a Paid Media Manager with a strong background in multi-location campaign management, particularly across major markets (NYC, DC, etc.). This role requires expertise in Google Ads and paid social platforms (Meta, LinkedIn,, etc.), along with a deep understanding of local search and audience targeting strategies to drive high-intent traffic and patient acquisition.
You’ll be responsible for the end-to-end execution of paid search and paid social campaigns, including campaign setup, budget management, keyword/audience planning, creative testing, reporting, and ongoing optimizations. Experience in healthcare, dental, or multi-location service-based industries is highly preferred, as you’ll be managing campaigns focused on patient acquisition and appointment bookings.
What You’ll Do
- Manage and optimize paid search and paid social campaigns across multiple locations, with a primary focus on NYC, DC, Boston, Atlanta, and Nashville.
- Develop and execute hyper-local strategies, ensuring campaigns are geo-targeted and tailored to each specific market.
- Own campaign structure, bidding strategies, audience segmentation, ad copy and creative testing, and landing page optimization to maximize conversion rates.
- Oversee large-scale budgets, ensuring spend is effectively allocated across different locations and channels for maximum impact.
- Implement call tracking, conversion tracking, and attribution models to measure the effectiveness of campaigns at a location level.
- Leverage tools like Google Analytics 4 (GA4), Looker, Google Tag Manager,and Segment to track performance and generate insights.
- Analyze search trends, social engagement data, and competitive landscapes to refine keyword and audience strategies.
- Collaborate with creative, content, and regional teams to ensure ad messaging and visuals align with the patient journey.
- Continuously monitor and test ad creatives, landing pages, and audience segments to improve performance.
- Stay up to date with Google Ads policies, social ad platform updates, and industry best practices to maintain a competitive edge
- 5 years of experience in paid search marketing, with a strong focus on multi-location and hyper-local campaign management.
- Experience managing multi-million-dollar budgets across multiple locations.
- Hands-on expertise in Google Ads, Microsoft Ads, YouTube Ads, and Google Local Services Ads.
- Strong analytical skills with experience using Google Analytics 4 (GA4), Looker Studio, and data visualization tools.
- Deep understanding of local SEO, location-based targeting, and the nuances of multi-location paid search.
- Experience in healthcare, dental, or service-based industries with a focus on patient acquisition and lead generation.
- Proven track record of improving ROAS, cost-per-acquisition (CPA), and conversion rates through strategic campaign optimizations.
- Ability to interpret data and provide actionable insights, adjusting strategies in real time for the best results.
- Strong familiarity with call tracking, UTM tagging, and attribution modeling.
- NYC-based or experience running campaigns in densely populated metro areas is a plus.
- Have experience managing multi-location PPC and paid social for healthcare, dental, or urgent care providers.
- Have worked with Microsoft Clarity, Hotjar, or other UX tracking tools to enhance campaign performance.
- Have experience with AI-driven bidding strategies, PPC automation, and social ad optimization tools.
- Take full ownership of paid search and paid social strategy across multiple high-growth locations.
- Work in an experimentation-driven, data-focused environment with access to top-tier tools.
- Directly impact patient acquisition, appointment bookings, and business growth.
Please note, this position is a full-time position and we are not seeking agencies to apply or reach out in regards to this role
New York pay range
$100,000 - $115,000 USD
The Tend Difference
The highest standard of care, anywhere.
You’ll work with highly-esteemed clinical leadership and experience-obsessed colleagues to provide the best patient experience possible, with access to technology that’s head and shoulders above the average practice. You’ll have exciting opportunities to collaborate with talented team members to make visits extraordinary. Our hospitality-driven approach to care means that patients actually look forward to seeing you.
A Top-tier Clinical Team Who Puts Patients First.
We value science over sales, and promote a culture of warmth and hospitality — our teams are recognized for going the extra mile for our patients. We trust our providers to put patient needs first, and never implement production quotas. We offer a warm, collaborative culture and are proud to be an inclusive, curious team driven by excellence.
Innovate Dentistry. Tend To Others. Grow Together.
Tend has become beloved by patients and providers alike for combining beautiful work environments with cutting-edge clinical technology. Our providers are rewarded based on an innovative pay structure, as well as education programs that are training the next generation of industry leaders. And our top-notch total rewards packages include both best-in-class benefits and compensation. You’ll not only have the chance to be part of a thriving, industry-changing company, but empowered to become an expert in your field and supported through continuing education.
Tend is an Equal Opportunity Employer.
Tend is committed to promoting a work environment in which differences are respected, employees are treated fairly, and individual contributions are valued and rewarded. We are proud to be an Equal Opportunity Employer. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Please refer to our Privacy Policies linked here.
Salary : $100,000 - $115,000
