Social Media Manager

Job Description

Job Description

The Tennessee Performing Arts Center (TPAC) values staff diversity and actively encourages people from a variety of backgrounds with different experiences, perspectives, skills, and stories to apply in order to advance our nonprofit mission and enrich our organizational culture. All staff will work with others throughout the organization to implement and exemplify policies as part of TPAC’s commitment to diversity, inclusion, access, and equity. TPAC is a nonprofit performing arts organization and cultural anchor providing enriching arts experiences for all ages, empowering lifelong arts education programs, artistic expression reflective of our community, arts connections that support the local economy, and sustainable support for professional resident companies and local artists.

Objectives :

The Social Media Manager maintains TPAC’s online engagement across multiple platforms and supports ticket sales, fundraising, and other organizational and institutional goals with creative, relevant, and strategic content. Working closely across TPAC departments and with external entities, this position manages an online presence that is positive, engaging, contemporary, supportive of the arts community, and representative of TPAC’s core values. By balancing top-notch creative execution with marketing strategies and emerging trends, this position is an active, accurate, and valuable online voice that engages artists, patrons, educators, students, and more for TPAC.

Primary Responsibilities :

• Work collaboratively to create, implement, and track online content that is accurate, relevant, and compelling on TPAC social media platforms (Facebook, Instagram, TikTok, X, LinkedIn, and YouTube).
• Create a social-first agenda that drives discovery, awareness, and fan engagement in an increasingly digital and mobile patron experience.
• Support marketing, fundraising, education, DIAE, and community engagement initiatives through organic content while tracking ROI to inform new strategies.
• Support earned media efforts and brand journalism with advance and in-town multi-media content for programming by sharing in the development of cast interviews, Q&A’s, and more for social platforms, emails, and on-site video displays.
• Encourage TPAC staff to support social media strategy by fostering culture of thoughtful, enthusiastic social engagement and providing convenient ways to participate in online efforts.
• Employ ongoing metric-driven approach to tracking and reporting audience engagement while maintaining a growth strategy. Keep department informed about emerging platforms and technologies to keep content strategy relevant and efficient.
• Understand allocation of the TPAC budget designated for funding programs associated with this position’s responsibilities.
• Work with others throughout the organization to implement and exemplify policies as part of TPAC’s commitment to diversity, inclusion, access, and equity.

The responsibilities listed above are not all inclusive. Other related duties may be assigned

Skills and Knowledge :

Software and Services Used :

Microsoft Office Suite, Tessitura, VenueOps, Later, LibSyn, Canva, Zoom.

Frequent Functions and Working Conditions :

TPAC is an Equal Em ployment Opportunity employer. All aspects of the employment process will be merit-based and applied without discrimination on the basis of race, color, religion, sexual orientation, gender identity, marital status,age, disability, national or ethnic origin, military service status, citizenship or other protected characteristic.