What are the responsibilities and job description for the Vice President, Marketing - Advertising + Analytics Job at Tennessee Titans Llp position at Tennessee Titans Llp?
Vice President, Marketing - Advertising Analytics
SAINT THOMAS SPORTS PARK, 460 GREAT CIRCLE RD, Nashville, Tennessee, United States of America Req #241
Thursday, February 13, 2025
The Tennessee Titans strive to be an ELITE franchise in the National Football League, excelling both on and off the field. Our mission is to win, serve, and entertain our fans, community and one another by living through our values in everything we do. We value E xcellence, L eadership, I mprovement, T eamwork, and E xecution.
The Titans are entering an exciting time in franchise history and are looking for a Vice President of Marketing – Advertising Analytics to lead strategic marketing initiatives. This role will be responsible for shaping and executing marketing strategies to drive fan growth, engagement, and brand expansion, reaching key target audiences and emerging markets. The ideal candidate will be an innovative and results-driven leader with a blend of strategic vision, creativity, and analytical expertise to optimize campaigns and deliver measurable outcomes.
As a key member of the leadership team reporting to the SVP, Brand Marketing, this role will work cross-functionally to ensure all marketing initiatives align with the organization’s long-term strategy and mission. The Vice President of Marketing – Advertising Analytics must be a strong collaborator, a champion of brand integrity, and a mentor to a team of marketing professionals. We are looking for someone who thrives in a fast-paced, team-oriented environment, who is passionate about football and the city of Nashville.
Responsibilities
- Develop and execute marketing strategies to enhance brand awareness, generate leads, and drive fan engagement across all platforms and channels for both Tennessee Titans and Nissan Stadium.
- Identify target audiences through research and analysis, develop tailored marketing strategies to engage them, and drive conversion through data-driven insights and strategic campaigns.
- Oversee all paid marketing efforts, including but not limited to traditional advertising, paid search, social media advertising and affiliate marketing.
- Lead digital marketing initiatives, including website and app development, SEO, SEM, email, SMS, and YouTube strategy, ensuring alignment with business goals.
- Establish and track key performance indicators (KPIs) to assess marketing effectiveness, using data-driven insights to optimize campaigns.
- Utilize analytics to identify trends, optimize strategies, and drive measurable impact on engagement and revenue.
Collaboration & Relationship Management
Leadership & Team Development
Qualifications :
NO PHONE CALLS OR EMAILS, PLEASE. Unfortunately, we are unable to update candidates on the status of their applications. Those selected for further consideration will be contacted by someone from the Tennessee Titans.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
J-18808-Ljbffr
