Director of Marketing - Tenney Mountain Resort
Tenney Mountain Resort is seeking a dynamic, results-driven Director of Marketing to lead the marketing efforts for our New Hampshire ski resort and Backcountry Bar & Grill. The ideal candidate will have a strong background in marketing strategy and execution, a passion for winter sports, and a creative, proactive approach to increasing resort engagement and visitation.
Key Responsibilities :
Marketing Strategy Development :
- Develop a comprehensive, year-round marketing plan aligned with resort goals.
- Conduct market research, competitor analysis, and customer preference studies.
- Collaborate with cross-functional teams (e.g., food and beverage, snow operations) to integrate marketing strategies with project objectives.
- Create actionable plans to ensure effective team execution.
Campaign Planning & Execution :
Design and execute innovative campaigns to promote resort activities and events.Manage all campaign aspects including digital marketing, social media, content creation, and traditional marketing.Analyze campaign performance metrics to optimize results.Brand Management :
Define and maintain a consistent brand identity for the resort.Ensure all marketing materials align with brand guidelines and goals.Create visually compelling content (photography, video, and social media posts).Digital & Social Media Marketing :
Develop and manage digital marketing strategies, including SEO, SEM, website optimization, and email marketing.Maintain and update the resort's website to ensure it's current year-round.Manage social media channels to engage audiences and respond to inquiries.Implement and track paid campaigns, ensuring strong ROI.Stay up-to-date with digital marketing trends to maximize online visibility.Content Creation :
Oversee the creation of engaging content, including blog posts, social media, press releases, and videos.Collaborate with internal teams and external partners to develop content showcasing the resort's unique offerings.Event Execution & Promotion :
Plan and execute promotional events to generate excitement around the resort.Coordinate participation in trade shows, expos, and community events.Manage event materials, including signage and displays.Budget Management :
Assist in developing and managing the marketing budget, ensuring effective resource allocation.Monitor expenses and provide regular reports to senior management.Stakeholder Communication :
Collaborate with stakeholders (investors, partners, local authorities) to align marketing with project goals.Organize meetings to ensure marketing objectives are met.Qualifications :
Bachelor's degree in Marketing, Business, or a related field.3-5 years of marketing experience, including leadership and delegation.Strong knowledge of the ski, snowboard, or outdoor sports industry.Excellent writing, editing, and graphic design skills.Highly organized, detail-oriented, and able to manage multiple projects.Proficient in digital marketing tools, social media platforms, WordPress, and analytics.Familiarity with Adobe Creative Suite (InDesign, Illustrator, Photoshop) is a plus.If you're a creative, results-driven individual with a passion for winter sports and marketing, we want to hear from you!
Tenney Resort & Recreation LLC is proud to be an equal opportunity employer. We do not discriminate based upon race, color, national origin, religion, sex, pregnancy, age, disability, genetic information, sexual orientation, gender identity, veteran or military status, or any other applicable characteristic protected by law.
